The Future of Experiential Marketing: Intentionality, Emotion, and Human-Centered Design
We gathered top insights from EMS Executive Forum 2025 on a panel with Stacey Gromlich from Siemens, Jimmy Knowles from Canva, and Michael Barclay II from Sundial Media Group.
An intern’s take on integrating generative AI in the workplace and in daily life
A summer intern at Invision reflects on how teams across the company are adopting generative AI and what that means for the future of work. She shares why embracing curiosity and intention around AI use is key to building a progressive, high-performing culture.
From one-off to always-on: how events drive real growth in tech
Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.
The SKO playbook your brand didn’t know it needed
When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.
Living the “do good” value
Being a great place to work means more than strong benefits or a flexible schedule—it means being part of something bigger. As an employee-owned company, we believe in the power of shared purpose and personal impact.
Join us at CEMA Summit 2025 - Building Events That Drive Growth
Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how integrated audience acquisition strategies can transform your events into powerful drivers of business growth.
From Customer Conference to Industry Event
Whether you're planning a focused customer conference or dreaming of building an industry-defining event, clarity is key. The Customer Event Spectrum helps align your team around what kind of event you're building, why it matters, and where you might want to go next.
Join us at CEMA Summit 2025
Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how to strategically repurpose event content into impactful, multi-format assets—amplifying reach, driving engagement, and maximizing ROI across every channel.
Why sports activations win big for brands
Sports events remain one of the most powerful tools for brand storytelling. Sports fans don’t just watch passively—they identify with the teams, the athletes, and the shared rituals in ways that create powerful communities and strong emotional bonds.
Omnichannel or obsolete? How to attract today’s b2b buyer
Evolving to an omnichannel strategy can help your brand expand its reach and engage with target audiences in ways that drive more effective results.
Invision wins four Viddy Awards 2025
The Viddy Awards are an international competition that recognizes excellence in video production, digital content, and broadcast television. We are thrilled to have four of our amazing video pieces chosen among the winners.
Invision wins four Telly Awards 2025
We are thrilled to have four of our amazing video and media pieces chosen among the Telly Award winners.
Inside Invision’s 2025 experiential marketing insight report
Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.
The business case for accessible experiences
Invision’s latest research examines the real impact of accessibility on brand experiences, proving that inclusive design isn’t just a moral imperative—it’s a strategic advantage. With over 1.3 billion people worldwide living with disabilities, exclusion isn’t just unethical—it’s bad business.
Podcast episode: The untapped power of events: driving growth in tech
In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.
Invision wins two 2025 Hermes Creative Awards
Invision wins two Hermes Creative Awards for Gartner’s Maverick Spaceliner Activation and for our mobile game app, Flippin’ Fishin’ Blitz.
2025 Business of the Experiential research report
Invision's Evan Strange and Sam Rudelich from IVC Strategy & Insights recently shared fresh insights and practical takeaways on how to build brand experiences people actually want.
Podcast episode: Lessons from a rebrand
In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.
Inside SXSW 2025: The trends shaping experiential marketing
SXSW is where brands show up to make a mark—or risk being left behind. If SXSW is a preview of what’s to come, the future of experiential is bold, human, and built to stick. Here are five trends that stood out—and what they mean for the road ahead.