Join us at CEMA Summit 2025 - Building Events That Drive Growth
Turning audience acquisition into business impact.
Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how integrated audience acquisition strategies can transform your events into powerful drivers of business growth.
Building Events That Drive Growth
When: Monday, July 28, 2025
12:45 PM to 1:30 PM · 45 min. (US/Central)
Where: Manchester G | 5th Floor
Stacey Gromlich, Sr Director, Global Audience Engagement, Siemens
Claire Carroll, Senior Strategist, Invision
Stacey Gromlich
Claire Carroll
Audience acquisition is no longer just a function of email campaigns and website registrations. To drive real growth, brands must move beyond traditional marketing tactics and integrate sales collaboration, personalized outreach, and strategic partnerships into their event marketing strategies.
This session will explore how Siemens leveraged innovative audience acquisition techniques at Realize LIVE, its flagship event, to grow attendance and maximize impact. Attendees will hear how integrating services, marketing, and sales teams creates cohesive customer journeys that lead to registration and attendance growth. Learn how to turn events into growth engines, rather than standalone marketing moments.
