This is Invision now
This is Invision now
How one team built a brand that reflects its future.
You’ve seen our work. You just didn’t always know it was us. That changes now. After decades of creating big moments for other brands, we decided to make one of our own. This rebrand isn’t just a design refresh. It’s a rally cry. A strategic move. A full-spectrum glow-up that finally reflects who we are—and where we’re headed.
It’s bolder. Sharper. Built to last.
And most importantly, it’s unmistakably Invision.
The brand behind the curtain grabs a mic
When your work is loud but your brand’s still whispering, it’s time.
We’ve always been the team behind the work—powering keynotes, building campaigns, designing brand activations that hit. We like it that way. We’ve never needed to be the loudest in the room.
But the more our work grew in scale, impact, and ambition, the more we realized our brand wasn’t growing with it.
“We didn’t have a visibility problem—we had a clarity problem,” said Angie Smith, CEO. “It was a moment of alignment—a chance to reflect who we already were, and lead with it.”
That moment led to a deeper dive. “We dug into employee surveys, held internal focus groups, and started asking simple but powerful questions—‘What kind of agency are we?’” as Evan Strange, Strategy Director, put it. “We wanted to make sure we were building on what people already believed about us.”
This rebrand didn’t reset us. It revealed us. And it gave us the clarity—and the confidence—to own the moment we’ve spent decades building toward.
This brand had to go the distance
Built for longevity, not launch-day hype.
We’re known for creating attention. The big reveal. This time, we were building it for ourselves.
This time, we weren’t chasing a campaign. We were building a platform—a full brand system that could flex across every touchpoint, channel, and coffee-fueled strategy session. And still feel like us—five, ten years down the line.
“We needed a system that could grow with us, not outpace us,” Smith emphasized.
To make sure it would hold up, the team pressure-tested everything.
“We brought in external brand experts and pressure-tested the strategy with people who knew us—and those who didn’t,” said John Edgington, Senior Creative Director.
“It wasn’t about launching something flashy. It was about making sure this brand would hold up in the real world, across every moment.”
And it had to work everywhere—from pitch decks to pull-up banners, Slack threads to social feeds.
As Jonathan Brown, VP of Design, put it: “We’re in the business of designing spikes in attention. But this brand had to endure.”
Consistency, stretch, and staying power. That’s the kind of endurance we needed.
We’re in the business of designing spikes in attention. But this brand had to endure.”
From mild to wild (and a few ‘what ifs’ in between)
What happens when a team of creatives becomes its own client.
If you’ve ever seen a creative team try to brand itself, you already know—things can get spicy.
“We explored everything from mild to wild,” Brown noted. “The final identity got a real response—and that’s how we knew we were in the right place.”
We opened up the exploration: subtle palettes, bold typography, design routes that made us pause, squint, smile. We pushed into directions that were new (and occasionally weird), pulled back when it didn’t feel right, and kept going until something clicked.
“It wasn’t about being loud,” Brown continued. “It was about being right.”
Smith described the final result as “quiet strength with unmistakable presence.”
And when it finally came together? It just made sense.
Made by the people who live it
What happens when a team of creatives becomes its own client.
This wasn’t a top-down rollout. It was personal.
“We wanted every employee-owner to see themselves in this—to feel proud not just of the outcome, but of how we got there,” Smith shared.
Brown echoed it: “We wanted something we could be proud of. Something that truly represented all of us.”
That meant doing more than just branding—it meant building ownership. “Forty percent of the work wasn’t just branding—it was bringing the team along,” Strange said.
“We didn’t want this to feel like something handed down. We wanted every employee to see themselves in it—and know that their words shaped what we built.”
Workshops, feedback loops, async Figma comments, spontaneous side conversations—it all shaped the outcome.
This wasn’t design by committee. It was design by community.
And it shows.
We wanted something we could be proud of. Something that truly represented all of us.”
Louder isn’t the goal—clarity is
A brand built to connect, not just impress.
We didn’t rebrand to turn heads. We rebranded to tell a clearer story—to show up with purpose and personality in a world where attention spans are short and brand trust takes time.
“Clients trusted us when they knew us,” Smith said. “Our challenge was helping more of them see us.”
We’ve always understood how brands build connection: through experience, through consistency, through the small moments between the big ones.
“This brand needed to reflect who we are between the moments, too,” Brown added.
Edgington agreed: “We set the goal early—no jargon, no fluff. We wanted our brand to sound real, because it is.”
Now, we don’t have to explain who we are. Our brand speaks for itself.
Living the brand (and actually loving it)
Yes, even the templates are fun to use.
The best part of a great brand? When people actually want to use it.
From onboarding docs to keynote decks, team Zoom backgrounds to Slack channel icons—it’s already embedded in our day-to-day. And the energy is undeniable.
“This brand gave our teams language, design, and energy to lead with,” Smith reflected. “It re-centered who we are—and how we show up.”
“The rollout didn’t just energize our clients,” Brown added. “It energized us.”
That’s the thing about building something collaboratively. You don’t have to “get buy-in.” Everyone’s already bought in.
Their excitement reflected exactly what we set out to build: a brand that connects, endures, and inspires.
We’ve rebranded. Now we’re ready.
What’s next? Owning every moment—with a brand that matches the work.
This was about showing up fully, clearly and confidently.
“This brand reflects what’s always made Invision strong—our people, our purpose, and our point of view,” Smith said. “Now, it’s all visible.”
Even our friends, partners, and industry voices could see it too—calling the new brand “profound,” “a beautiful representation,” and “where strategy meets magic.”
It’s sharp. It’s scalable. And it’s still got a little swagger.
This is our rebrand.
This is our rally cry.
Come own every moment with us.
