2025 Business of the Experiential Research Report
May 7, 2025
Evan Strange
Senior Strategy Director
Sam Rudelich
Research & Insights Project Manager
Eileen Page
SVP, Digital
2025 Business of the Experiential Research Report
Did you know? When it comes to designing experiences, executive priorities often outweigh what attendees are looking for.
We asked 500+ event pros and attendees what really matters — and the answers might surprise you.
Learn what makes brand experiences stick. Uncover fresh insights and practical takeaways on how to build brand experiences people actually want, including key takeaways on personalization and how it's reshaping the future of events.
Key Takeaways:
• When executive considerations overshadow attendee needs
• Why strong measurement leads to better, more personalized events
• Why inclusivity matters — especially to younger audiences
• How community and networking drive attendance
• Why a one-size-fits-all approach falls short
Click the image to view/download the full report