Join us at CEMA Summit 2025
Make your event content work smarter.
Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how to strategically repurpose event content into impactful, multi-format assets—amplifying reach, driving engagement, and maximizing ROI across every channel.
Content Atomization - Maximizing Event Content for Long-term ROI
When: Tuesday, July 29, 2025 2:00 PM to 2:45 PM · 45 min. (US/Central)
Where: Indigo | 4th Floor
Katy Fritz, Senior Director, Global Events, Zilliant
Evan Strange, Senior Strategy Director, Invision
Events are more than just a moment in time—they deliver a portfolio of content that can drive marketing success long after the meeting has ended. In this session, Invision Evan Strange and Katy Fritz, Zilliant, dive into the art and science of content atomization: the strategic process of breaking down event content into diverse, reusable assets to maximize its impact and ROI across channels.
Attendees will discover how to move beyond simple syndication and embrace a proactive, pre-planned approach that transforms captured content into assets for sales enablement, social media, internal training, and more. Through real-world examples and practical guidance, you’ll learn how to elevate your content strategy, engage broader audiences, and amplify event ROI.
