Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.

Sports events remain one of the most powerful tools for brand storytelling. Sports fans don’t just watch passively—they identify with the teams, the athletes, and the shared rituals in ways that create powerful communities and strong emotional bonds.

Invision’s latest research examines the real impact of accessibility on brand experiences, proving that inclusive design isn’t just a moral imperative—it’s a strategic advantage. With over 1.3 billion people worldwide living with disabilities, exclusion isn’t just unethical—it’s bad business. 

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

Invision's Evan Strange and Sam Rudelich from IVC Strategy & Insights recently shared fresh insights and practical takeaways on how to build brand experiences people actually want.

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

SXSW is where brands show up to make a mark—or risk being left behind. If SXSW is a preview of what’s to come, the future of experiential is bold, human, and built to stick. Here are five trends that stood out—and what they mean for the road ahead.

As the event landscape evolved, CEMA faced industry shifts post-pandemic. InVision launched a multi-year campaign to redefine its value and drive membership growth.

We sat down with industry leaders from Dell Technologies and GoodRx to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

The Giving Exchange (TGE), a nonprofit organization that partners with under-resourced communities to implement self-sustaining projects for a lasting impact, embarked on a mission to elevate the impact and experience of their annual Gala -- their most significant fundraising event of the year.

CES 2025 showcased the bleeding edge of technology, offering experiential marketers a glimpse into the future of audience engagement.

Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.

FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.

Explore how AI is reshaping creativity and transforming the attendee experience at large-scale events like Dreamforce.

For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies.

We recently gathered senior marketers for the inaugural Brand Experience Summit at IMEX America in Las Vegas that delighted attendees by showcasing the special role that events play in creating brand advocates and loyalists.

Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Executive briefing centers (EBCs) are vital for fostering meaningful interactions between companies and their clients, helping to shorten deal cycles and improve close rates. One of InVision’s industrial clients is a prime example. The following best practices summarize the strategies and tactics that contributed to the success of their innovation center: