Now, it’s about helping brands own every moment—before, during, and after LA 2028—through campaigns and experiential activations that sustain momentum, deepen engagement, and transform excitement into lasting brand loyalty – not just awareness.

We’ve pulled together four fresh networking tactics designed with intention and flexibility in mind to help you create meaningful connections—and empower your attendees to own every moment.

Emerging marketing channels are newer, less established ways for brands to reach potential customers, often in the places they already spend their time, both online and offline. Here are seven examples.

We gathered top insights from EMS Executive Forum 2025 on a panel with Stacey Gromlich from Siemens, Jimmy Knowles from Canva, and Michael Barclay II from Sundial Media Group.

Sports events remain one of the most powerful tools for brand storytelling. Sports fans don’t just watch passively—they identify with the teams, the athletes, and the shared rituals in ways that create powerful communities and strong emotional bonds.

Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.

Invision’s latest research examines the real impact of accessibility on brand experiences, proving that inclusive design isn’t just a moral imperative—it’s a strategic advantage. With over 1.3 billion people worldwide living with disabilities, exclusion isn’t just unethical—it’s bad business. 

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

Invision's Evan Strange and Sam Rudelich from IVC Strategy & Insights recently shared fresh insights and practical takeaways on how to build brand experiences people actually want.

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

SXSW is where brands show up to make a mark—or risk being left behind. If SXSW is a preview of what’s to come, the future of experiential is bold, human, and built to stick. Here are five trends that stood out—and what they mean for the road ahead.

As the event landscape evolved, CEMA faced industry shifts post-pandemic. InVision launched a multi-year campaign to redefine its value and drive membership growth.

We sat down with industry leaders from Dell Technologies and GoodRx to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

The Giving Exchange (TGE), a nonprofit organization that partners with under-resourced communities to implement self-sustaining projects for a lasting impact, embarked on a mission to elevate the impact and experience of their annual Gala -- their most significant fundraising event of the year.

CES 2025 showcased the bleeding edge of technology, offering experiential marketers a glimpse into the future of audience engagement.

Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.

FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.

Explore how AI is reshaping creativity and transforming the attendee experience at large-scale events like Dreamforce.

For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies.

We recently gathered senior marketers for the inaugural Brand Experience Summit at IMEX America in Las Vegas that delighted attendees by showcasing the special role that events play in creating brand advocates and loyalists.