We are proud to celebrate Angie Smith’s induction into the Smart Meetings Hall of Fame, an honor that reflects not only her leadership, but her lasting impact on the events industry.

Invision’s latest study identified a clear mandate for brands: build trust through authenticity and emotional resonance. In a landscape where audiences actively choose who they engage, this year’s Super Bowl ads proved that mandate is already shaping creative strategy.

The traditional marketing funnel has collapsed. The journey from awareness to purchase to amplification isn’t linear anymore—and it hasn’t been for a generation.

B2B marketing is having a moment, and it’s about time. Here’s how we’re thinking about experiential marketing in B2B right now, and what it means for teams of any size.

CES 2026 was the most experiential show in years, blending cutting-edge AI developments with deeply interactive booth design and immersive keynote activations that extended well beyond the convention halls.

The future of experience design is already here. And it’s being shaped by three forces no brand or event leader can afford to ignore: cognitive inclusion, generational change, and story-led innovation.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

Invision SVP of Integrated Campaigns Rodrigo Espinosa on why experiential belongs at the center of B2B marketing, and how to make it measurable, scalable, and human.

With Boomers to Gen Alpha now sharing the workplace, employee engagement needs to evolve into an intentional, multi-modal employee experience.

VISIONS Live 2025 marked a defining moment in Invision’s history. Held in Nashville, this year’s annual company-wide offsite was not simply a gathering of employees but a purposeful relaunch of the company itself.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

Now, it’s about helping brands own every moment—before, during, and after LA 2028—through campaigns and experiential activations that sustain momentum, deepen engagement, and transform excitement into lasting brand loyalty – not just awareness.

We’ve pulled together four fresh networking tactics designed with intention and flexibility in mind to help you create meaningful connections—and empower your attendees to own every moment.

Emerging marketing channels are newer, less established ways for brands to reach potential customers, often in the places they already spend their time, both online and offline. Here are seven examples.

We gathered top insights from EMS Executive Forum 2025 on a panel with Stacey Gromlich from Siemens, Jimmy Knowles from Canva, and Michael Barclay II from Sundial Media Group.

Sports events remain one of the most powerful tools for brand storytelling. Sports fans don’t just watch passively—they identify with the teams, the athletes, and the shared rituals in ways that create powerful communities and strong emotional bonds.

Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.

Invision’s latest research examines the real impact of accessibility on brand experiences, proving that inclusive design isn’t just a moral imperative—it’s a strategic advantage. With over 1.3 billion people worldwide living with disabilities, exclusion isn’t just unethical—it’s bad business. 

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.