Today’s audiences don’t want to be told. They want to experience. In fact, immersive and experiential formats can drive up to 2–3x higher recall than traditional media (EventTrack), because people remember what they do far more than what they’re told.

CES 2026 was the most experiential show in years, blending cutting-edge AI developments with deeply interactive booth design and immersive keynote activations that extended well beyond the convention halls.

We’ve pulled together four fresh networking tactics designed with intention and flexibility in mind to help you create meaningful connections—and empower your attendees to own every moment.

A summer intern at Invision reflects on how teams across the company are adopting generative AI and what that means for the future of work. She shares why embracing curiosity and intention around AI use is key to building a progressive, high-performing culture.

Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.

Invision's Evan Strange and Sam Rudelich from IVC Strategy & Insights recently shared fresh insights and practical takeaways on how to build brand experiences people actually want.

SXSW is where brands show up to make a mark—or risk being left behind. If SXSW is a preview of what’s to come, the future of experiential is bold, human, and built to stick. Here are five trends that stood out—and what they mean for the road ahead.

InVision utilized AI generative technology as part of a 45-minute pre-show experience for ServiceNow Knowledge while emphasizing the event’s theme, “Put AI to work for people.”

Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.

FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.

For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies.

Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events

InVision attended this year’s National Restaurant Show in Chicago. As audience engagement leaders in the branded experiential space, our team was interested in exploring how modern foodservice brands are leveraging cutting-edge technology and interactive experiences to connect with their customers.

During GamesBeat Summit 2024, we identified five key findings that underscore the transformative potential of leveraging gaming industry advancements to enhance brand experiences and communications.

Senior Creative Director Kat Tischler recently attended C2 Montreal, a globally renowned festival that bridges the gap between creativity and commerce. She discussed everything from the resurgence of silent disco headphones to the controversy over AI’s impact on creativity and the role of neurodiversity in enhancing creative thinking.

When you’re in the business of creating spectacular experiences for your clients, it’s especially delightful to be able to design and utilize emerging tech for your internal audience – matching the high bar standards that InVision applies to our client work.

The digital landscape continues to evolve, showing no signs of slowing down – the underlying truth is that all these digital tools have very real, very impactful applications within our industry.

With the promise around Artificial Intelligence and newer tools such as Generative AI, InVision invited Accessibility Events Manager and expert Amy Wood to provide her perspective on the state of AI as it affects inclusivity, key considerations, and what to watch for.

Explore a curated selection of branded environments with diverse landscapes, highlighting various show floor and booth experiences that provided a compelling and inspiring impact on their audiences.

Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.