We are proud to celebrate Angie Smith’s induction into the Smart Meetings Hall of Fame, an honor that reflects not only her leadership, but her lasting impact on the events industry.

Invision’s latest study identified a clear mandate for brands: build trust through authenticity and emotional resonance. In a landscape where audiences actively choose who they engage, this year’s Super Bowl ads proved that mandate is already shaping creative strategy.

B2B buyers are younger and more digital than ever. But even though they use AI and other digital resources to get through as much as 70% of the buying process before you even know they exist, they still want to connect with you in real life.

The future of experience design is already here. And it’s being shaped by three forces no brand or event leader can afford to ignore: cognitive inclusion, generational change, and story-led innovation.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

As the year winds down, marketing teams are encouraged to step back and evaluate their event and experience portfolio as a connected system rather than a series of one-off moments.

Invision SVP of Integrated Campaigns Rodrigo Espinosa on why experiential belongs at the center of B2B marketing, and how to make it measurable, scalable, and human.

With Boomers to Gen Alpha now sharing the workplace, employee engagement needs to evolve into an intentional, multi-modal employee experience.

VISIONS Live 2025 marked a defining moment in Invision’s history. Held in Nashville, this year’s annual company-wide offsite was not simply a gathering of employees but a purposeful relaunch of the company itself.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

Content atomization is the strategic process of transforming long-form event content—such as keynotes, panels, and interviews—into smaller, targeted, reusable assets.

Growing an event isn’t just about getting more people in the room—it’s about creating impactful experiences that turn the right attendees into long-term advocates.

Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.

When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.

Whether you're planning a focused customer conference or dreaming of building an industry-defining event, clarity is key. The Customer Event Spectrum helps align your team around what kind of event you're building, why it matters, and where you might want to go next.

Evolving to an omnichannel strategy can help your brand expand its reach and engage with target audiences in ways that drive more effective results. 

How one team built a brand that reflects its future.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.