Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.

When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.

Whether you're planning a focused customer conference or dreaming of building an industry-defining event, clarity is key. The Customer Event Spectrum helps align your team around what kind of event you're building, why it matters, and where you might want to go next.

Evolving to an omnichannel strategy can help your brand expand its reach and engage with target audiences in ways that drive more effective results. 

How one team built a brand that reflects its future.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

As the event landscape evolved, CEMA faced industry shifts post-pandemic. InVision launched a multi-year campaign to redefine its value and drive membership growth.

Continuous learning and career development have never been more critical in today's professional landscape. Investing in training and mentorship programs sees tangible benefits in retention, engagement, and overall business success.

We sat down with industry leaders from Dell Technologies and GoodRx to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.

In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications, shared hard-earned lessons on presenting data to the C-suite.

FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.

Inspired by a recent DEIA discussion with Megan Henshall, leader of The Neu Project, InVision’s Jen Worster shares how small changes can unlock untapped potential and create truly inclusive experiences in our latest Employee Perspective blog.

Siemens Digital Industries Software and Amazon Web Service (AWS) sought to drive awareness and demand for their joint offering — Siemens Xcelerator as a Service (XaaS), powered by AWS — by leveraging Siemens’ industrial reputation and AWS’s cloud reputation.  

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.

EJ Oelling, VP of ABX at 6Sense shares how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.

Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.