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[Corporate Event News] An Art Director's 5 Best Practices for Designing Digital Event Platforms

How can brands reach the same level of event engagement using digital platforms? InVision's Art Director, Stephanie Donlin shares 5 best practices with Corporate Event News for cutting through online noise to drive an immersive experience.

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How to Transform Corporate Events Into Catalysts for Change

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

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The World’s Biggest Stages Go Virtual: 10 Observations from the RNC/DNC/VMA

How do you reproduce the live, arena-style rituals of amped-up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it? InVision Senior Creative Director Doug Binder takes us through 10 validations and revelations after observing high-profile events.

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CES Blog Post

Countdown to New Years! CES Goes Digital

CES has gone digital. We might not be together in Vegas, but the show must go on. Audiences are still expecting a world-class, over-the-top, only-at-CES spectacle that celebrates the best of innovation, design and absolute on-brand magic.

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CEMA Summit: Agency CEO Roundtable Insights

Every year, CEMA Summit brings together marketing and event leaders for an inspiring, fun-filled few days to share best practices, network, and learn. This year, InVision’s CEO, Rod Mickels, moderated an inspiring and thought-provoking roundtable conversation with fellow agency leaders to discuss salient topics impacting the events space at this time. Here are a few highlights and observations from their conversations.

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Use It or Lose It. How to Navigate Uncertainty, Advance Marketing Initiatives, and Protect Future Budgets

The coronavirus pandemic is on the verge of steamrolling entire industries and transforming the paradigm of others. As companies deal with this disruption, they are making decisions that will affect the long-term success of their businesses. And while budgets are being slashed, it's critical to reallocate funds wisely and invest the dollars you've saved in the health of your organization.

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Virtual Communities

Communities Gone Virtual – What We Can Learn from Reality TV

How do you drive lasting engagement beyond the time of your digital experience? A virtual community can go a long way to foster connectivity and build engagement over time. InVision’s Associate Creative Director/Strategist Lauren Rice offers five best practices.

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Themed entertainment

Themed Entertainment Industry Goes Virtual: What Can We Learn?

How is the themed entertainment industry adapting to virtual? As an industry that also heavily relies on large in-person gatherings, we explored how amusement parks, escape games, haunted attractions, and festivals are creating imaginative digital experiences that engage and entertain their fanbase — giving us inspiration on how to design our own digital events.

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DigiLive: The Best of Both Worlds

DigiLive takes advantage of the “best of both worlds” to achieve an optimal mix of audience reach and brand affinity. Digital excels in driving reach and audience acquisition across a broader footprint; attendance for digital programs can easily cross geographical borders that often limit travel to in-person gatherings.

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