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Diversity and Inclusion Hero
11.14.2019

Personalizing the Attendee Journey with Diversity and Inclusion

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

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Hypersonalization
11.06.2019

Hyper-personalizing Your Communications Strategy

Personalized moments make us feel good, and facilitate a positive brand experience that inspires loyalty. But that’s all these moments do. They can’t analyze specific behaviors or communication preferences, or more importantly, predict future patterns—hyper-personalized experiences can.

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Dell GPS
11.06.2019

Dell Technologies GPS Wins Best General Session Experience

We are thrilled to win this year’s 2019 esteemed Event Marketer B2B Hidden Gems Award for Best General Session Experience for our collaboration with Dell Technologies. Read more about our custom “ROAR” themed engagement for their Global Partner Summit that helped inspire and excite attendees to kick off this important event.

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IVC Blog Template v2
10.23.2019

Knowing How to Measure Experiential Marketing Amplifies Event ROI

Experiential marketing can be extremely valuable for brands, but you can’t fully understand it without knowing how to measure success. Here’s how to do that.

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IVC Blog Template v1b
10.10.2019

The 3 D's of B2B Interactive Marketing: How to Practice Digital Empathy

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input. This allows brands to tell relevant stories that truly engage their audiences.

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Refresh Your User Conference as a True Brand Experience
10.09.2019

Refresh Your User Conference as a True Brand Experience

If you’re looking to elevate your next conference to a higher level of engagement and brand experience—worthy of your place in the market and vision for growth—consider the following...

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Creating Micro Moments Hero Image
10.03.2019

Creating Micro-Moments with Content to Increase Brand Engagement

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member – those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members. Our goal is to create a communications strategy grounded in a nuanced picture of our audiences so we can better personalize and humanize the conversation.

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Finding Great Content to Mark the Journey
10.01.2019

Finding Great Content to Mark the Journey

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience. Understanding the kinds of stories to tell that support brand and business objectives help shape a storyline that connects the audience to a bigger picture. Read on to learn about the four ways on how you can make an impact with your content.

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Napkin Narrative Cover Image
09.25.2019

Think Beyond the Sliver

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.

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