Name: InVison Communications
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11.06.2019

Hyper-personalizing Your Communications Strategy

Personalized moments make us feel good, and facilitate a positive brand experience that inspires loyalty. But that’s all these moments do. They can’t analyze specific behaviors or communication preferences, or more importantly, predict future patterns—hyper-personalized experiences can.

11.06.2019

Dell Technologies GPS Wins Best General Session Experience

We are thrilled to win this year’s 2019 esteemed Event Marketer B2B Hidden Gems Award for Best General Session Experience for our collaboration with Dell Technologies. Read more about our custom “ROAR” themed engagement for their Global Partner Summit that helped inspire and excite attendees to kick off this important event.

10.23.2019

Knowing How to Measure Experiential Marketing Amplifies Event ROI

Experiential marketing can be extremely valuable for brands, but you can’t fully understand it without knowing how to measure success. Here’s how to do that.

10.10.2019

The 3 D's of B2B Interactive Marketing: How to Practice Digital Empathy

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input. This allows brands to tell relevant stories that truly engage their audiences.

10.09.2019

Refresh Your User Conference as a True Brand Experience

If you’re looking to elevate your next conference to a higher level of engagement and brand experience—worthy of your place in the market and vision for growth—consider the following...

10.03.2019

Creating Micro-Moments with Content to Increase Brand Engagement

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member – those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members. Our goal is to create a communications strategy grounded in a nuanced picture of our audiences so we can better personalize and humanize the conversation.

10.01.2019

Finding Great Content to Mark the Journey

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience. Understanding the kinds of stories to tell that support brand and business objectives help shape a storyline that connects the audience to a bigger picture. Read on to learn about the four ways on how you can make an impact with your content.

09.25.2019

Think Beyond the Sliver

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.

09.24.2019

Find Your Agency Soulmate: A Guide to Selecting an Agency Partner

If you’re in the market for a new agency or questioning whether your current agency is capable of more, there is certainly no shortage of options from which to choose. But having so many options can actually make the job of finding the right agency more daunting. And with so much change happening in your business, and in the industry in general, it’s hard to keep up. It’s an increasingly noisy world out there, and you have a lot to get through to your audiences.