Invision CEO Angie Smith makes the case for moving beyond the event calendar to build a connected campaign, where every experience earns its place.

At CEMA Summit 2026, we shared how AI can connect pre-event outreach, onsite engagement, and post-event follow-up to extend the value of a trade show well beyond the event itself.

Invision and Event Leaders Exchange (ELX) partnered to bring senior experiential leaders into one room and pressure test what trust requires in practice. What came out of it is a new standard for the industry: the trust filter.

As attention spans shrink, technology becomes invisible, and new generations redefine engagement: how do you create experiences people don’t just attend, but actively shape?

Client partners Atlassian and Snowflake each earned multiple American Business Awards for the standout experiences we helped support: Atlassian Team '25 Europe and Snowflake's "Falling Snow" AI experience.

Invision sat down with Katie Batten from Okta and Allison Barrett from Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought?

New wins! Invision, Atlassian and Snowflake win the Hermes Creative Awards for Atlassian Team ‘25 Europe, Snowflake’s Snowflake Summit 2025 “Falling Snow” experience, and Invision’s own event, Brand Experience Summit 2025.

Today’s audiences don’t want to be told. They want to experience. In fact, immersive and experiential formats can drive up to 2–3x higher recall than traditional media (EventTrack), because people remember what they do far more than what they’re told.

London Experience Week (LXW) gathered 700+ event and marketing professionals at a dark disco to share how to design meaningful experiences. LXW captured both the excitement and uncertainty facing experience creators in a tech-driven era.

Invision sits down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.

Experiential marketing has always been about creating moments that matter, but today those moments are expected to do more. It’s not just about what happens on-site; it’s about how a brand shows up for its audience, its community, and the world around it.

New wins! Client partners Atlassian and Snowflake each earned multiple MUSE Creative Awards, while Invision received three honors for its proprietary event, Brand Experience Summit 2025

New wins! Invision and Snowflake win the Titan Business Awards for Snowflake’s Snowflake Summit 2025 “Falling Snow” experience and Invision’s own proprietary event, Brand Experience Summit 2025.

The future of experience design is already here. And it’s being shaped by three forces no brand or event leader can afford to ignore: cognitive inclusion, generational change, and story-led innovation.

We are proud to celebrate Angie Smith’s induction into the Smart Meetings Hall of Fame, an honor that reflects not only her leadership, but her lasting impact on the events industry.

Invision’s latest study identified a clear mandate for brands: build trust through authenticity and emotional resonance. In a landscape where audiences actively choose who they engage, this year’s Super Bowl ads proved that mandate is already shaping creative strategy.

The traditional marketing funnel has collapsed. The journey from awareness to purchase to amplification isn’t linear anymore—and it hasn’t been for a generation.

B2B marketing is having a moment, and it’s about time. Here’s how we’re thinking about experiential marketing in B2B right now, and what it means for teams of any size.

B2B buyers are younger and more digital than ever. But even though they use AI and other digital resources to get through as much as 70% of the buying process before you even know they exist, they still want to connect with you in real life.

CES 2026 was the most experiential show in years, blending cutting-edge AI developments with deeply interactive booth design and immersive keynote activations that extended well beyond the convention halls.