How is the themed entertainment industry adapting to virtual? As an industry that also heavily relies on large in-person gatherings, we explored how amusement parks, escape games, haunted attractions, and festivals are creating imaginative digital experiences that engage and entertain their fanbase — giving us inspiration on how to design our own digital events.Read More
DigiLive takes advantage of the “best of both worlds” to achieve an optimal mix of audience reach and brand affinity. Digital excels in driving reach and audience acquisition across a broader footprint; attendance for digital programs can easily cross geographical borders that often limit travel to in-person gatherings.Read More
Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?Read More
The fight for racial equality is a shared responsibility by all communities and cultures. The past few weeks have served as an awakening and an integral catalyst for reflection on how we as a company can do better.
Eradicating the racial injustices in this country will not happen overnight but we are committed to doing our part with a deep self-examination on how we can establish a more inclusive, and diverse culture. Jill Tanner, Senior Vice President of Creative Design & Marketing at IVC has been leading our Diversity, Equality & Inclusion task force and has labeled out several objectives and actions that are currently under way.
Digital experiences are transforming how our industry thinks about event branding & strategy. They're providing a new opportunity to sharpen our messaging and deliver a more intimate and customized #brand experience. IVC’s VP of Design, Jonathan Brown, weighs in on its impact and our strategic thinking behind the scenes.Read More
Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences. InVision’s Eileen Krepps Page, VP Digital Solutions, offers four key strategies to MarketingTech! News on how to effectively use the right technology to create successful immersive digital meetings.Read More
InVision and our client Jenn Artura recently spoke with Event Marketer on how Veritas Technologies LLC partnered with InVision to successfully pivot their global sales meeting to digital while still infusing the high level of energy and engagement that they were accustomed to from their face-to-face event.Read More