Content atomization is the strategic process of transforming long-form event content—such as keynotes, panels, and interviews—into smaller, targeted, reusable assets.

Growing an event isn’t just about getting more people in the room—it’s about creating impactful experiences that turn the right attendees into long-term advocates.

Emerging marketing channels are newer, less established ways for brands to reach potential customers, often in the places they already spend their time, both online and offline. Here are seven examples.

Winning a dotCOMM Award is a mark of creative excellence that validates the impact and craftsmanship of our media and AI work on a global stage. We are thrilled to have three of our amazing projects chosen among the winners.

We gathered top insights from EMS Executive Forum 2025 on a panel with Stacey Gromlich from Siemens, Jimmy Knowles from Canva, and Michael Barclay II from Sundial Media Group.

A summer intern at Invision reflects on how teams across the company are adopting generative AI and what that means for the future of work. She shares why embracing curiosity and intention around AI use is key to building a progressive, high-performing culture.

Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.

When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.

Being a great place to work means more than strong benefits or a flexible schedule—it means being part of something bigger. As an employee-owned company, we believe in the power of shared purpose and personal impact.

Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how integrated audience acquisition strategies can transform your events into powerful drivers of business growth.

Whether you're planning a focused customer conference or dreaming of building an industry-defining event, clarity is key. The Customer Event Spectrum helps align your team around what kind of event you're building, why it matters, and where you might want to go next.

Join Invision at CEMA Summit 2025 in Austin for a dynamic session on how to strategically repurpose event content into impactful, multi-format assets—amplifying reach, driving engagement, and maximizing ROI across every channel.

Sports events remain one of the most powerful tools for brand storytelling. Sports fans don’t just watch passively—they identify with the teams, the athletes, and the shared rituals in ways that create powerful communities and strong emotional bonds.

Evolving to an omnichannel strategy can help your brand expand its reach and engage with target audiences in ways that drive more effective results. 

The Viddy Awards are an international competition that recognizes excellence in video production, digital content, and broadcast television. We are thrilled to have four of our amazing video pieces chosen among the winners.

We are thrilled to have four of our amazing video and media pieces chosen among the Telly Award winners.

Invision’s inaugural Experiential Marketing Insight Report—built from over 500 survey responses and focus group insights from both marketers and attendees—reveals the trends and strategies that will define the next wave of experiential.

How one team built a brand that reflects its future.

Invision’s latest research examines the real impact of accessibility on brand experiences, proving that inclusive design isn’t just a moral imperative—it’s a strategic advantage. With over 1.3 billion people worldwide living with disabilities, exclusion isn’t just unethical—it’s bad business. 

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.