The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit
2.26.25
Hosted by: Angie Smith, CEO at InVision, Dan Preiss, (Dell Technologies), and Lindsay Merkle, (GoodRx)
Podcast Season 3 Episode 7
The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit
Join us for this special episode of the Xcast as we dive into the evolving landscape of brand loyalty and the transformative role of strategic partnerships.
In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.
Key takeaways:
- The evolving definition of brand loyalty and what it takes to win long-term customer trust.
- Why strategic partnerships are essential for amplifying reach and impact.
- How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.
- The power of content atomization—how to extend the life and value of event-driven content.
- Real-world examples of brands that are leading the way in loyalty and engagement.
From leveraging data to create personal connections to rethinking how content is repurposed post-event, this episode is packed with insights on staying relevant in today’s competitive landscape.
Whether you're a marketer, brand strategist, or event professional, you won’t want to miss this conversation on turning audience engagement into brand advocacy. Tune in now!
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