Case study: VISIONS Live 2025
10.16.25
Case study: VISIONS Live 2025
Invision’s annual company offsite
Opportunity
VISIONS Live 2025 marked a defining moment in Invision’s history. Held in Nashville, this year’s annual company-wide offsite was not simply a gathering of employees but a purposeful relaunch of the company itself. It served as the platform for unveiling a refreshed brand identity and unified messaging framework that reflect Invision’s evolution into a campaign-oriented, full-service experiential marketing agency. And it carried a bold statement: Invision is moving forward with clarity, purpose, and renewed alignment.
The event was designed to support this transformation. Its goals were to introduce a brand identity that mirrors who Invision is today, align messaging across departments, and instill a sense of ownership in every team member. In recent years, the company had undergone a significant internal shift, expanding its capabilities and repositioning itself in the market. The rebrand was not a rejection of the past, but an affirmation of Invision’s current identity and future direction.
Solution
The experience unfolded in two parts. Day one celebrated past accomplishments through programming rooted in the culture of Nashville and events such as the Founders Award, the Swooshies Awards, and the Newbie Reception, all honoring the people and values that have shaped the company.
On day two, the tone shifted. Following a keynote by CEO Angie Smith, which laid the thematic groundwork, company leaders introduced the new brand and the strategy behind it. Shortly after, the entire visual environment was transformed—signage, swag, and digital installations were updated to reflect the new identity. The reveal was designed to be immersive, almost cinematic, symbolizing Invision’s future-facing focus.
Breakout sessions followed the reveal to reinforce understanding and adoption. Facilitated by members of the brand refresh team, these sessions helped departments translate the new messaging into their day-to-day work. Printed frameworks were shared to give teams practical tools and a common language. The sessions also gave space for honest conversations, especially among longtime employees processing the transition from a familiar brand and leadership culture. The result was deeper clarity and alignment across the organization.
VISIONS 2025 also introduced Invision’s formal commitment to artificial intelligence. A two-part keynote featuring partner Hive demonstrated how AI tools would be integrated into workflows to help teams work more efficiently and stay competitive. The announcement underscored the company’s investment in empowering its people with forward-looking tools and capabilities.
The event maintained a strong cultural dimension. Guest speaker Judy Holler encouraged employees to identify and embrace their personal “verb”—a metaphor for how each individual shows up and contributes to Invision’s mission. Her session, while light in tone, reinforced the theme of personal agency within a shared identity.
Fireside chats added a practical layer to the messaging. Employees from across teams shared real-world experiences from major client accounts, demonstrating how they were already embodying the new brand values: boldness, strategic thinking, and resilience. While not overtly scripted, these stories naturally aligned with the core theme: own every moment.
The redesigned Newbie Program ensured new employees felt included and engaged. Activities like the Strings of Hope give-back project created space for connection across roles and experience levels, reinforcing a culture of inclusion.
VISIONS Live 2025 placed a stake in the ground. The rebrand is not a finished campaign—it’s a living, evolving commitment. Trainings continue, new materials are rolling out, and conversations around identity, voice, and culture are ongoing. More than a brand reveal, this offsite marked the beginning of a new chapter in how Invision defines itself—from the inside out.
The impact was immediate and meaningful. Eighty-three percent of employees agreed that the offsite had a positive influence on their job satisfaction, with an average rating of 4.3 out of 5.
Employee feedback reflected a deep sense of pride, connection, and motivation:
“The fact that Invision is willing to invest in a dedicated all-employee offsite—VISIONS—speaks volumes about our culture and how much we care about fostering great work and supporting one another. It was incredible hearing everyone share what the new branding meant to them. It made me feel proud and excited about the work we do and where we are headed.”
“The offsite always leaves me feeling valued. I don’t feel lost in the crowd. I feel like a person whose work has meaning… Over just a few days, so many executives made me feel truly seen and appreciated.”
The results were more than numbers. They were proof that alignment, investment, and culture-building—when done with intention—create lasting momentum.
Invision has extensive experience designing meaningful networking moments for brands. Contact info@iv.com to learn more.