Podcast episode: Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine
09.23.25
Laliv Hadar, SVP Marketing
Rodrigo Espinosa, SVP, Integrated Campaigns
Podcast Season 3 Episode 10
Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine
On this episode of Inside the Brand Experience, host Laliv Hadar sits down with Rodrigo Espinosa, Invision’s new SVP of Integrated Campaigns, to explore how experiential marketing is evolving beyond the ballroom. Rodrigo shares insights from two decades in the industry and explains why integrated campaigns are no longer optional—they’re the core growth engine for modern brands.
From the rise of AI-driven personalization to the power of turning events into year-round content engines, the conversation unpacks what it really means to connect with audiences human-to-human. Listeners will walk away with practical tips for leveraging experiential as a measurable, scalable strategy that resonates across channels and audiences.
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