B2B marketing is having a moment, and it’s about time. Here’s how we’re thinking about experiential marketing in B2B right now, and what it means for teams of any size.

B2B buyers are younger and more digital than ever. But even though they use AI and other digital resources to get through as much as 70% of the buying process before you even know they exist, they still want to connect with you in real life.

CES 2026 was the most experiential show in years, blending cutting-edge AI developments with deeply interactive booth design and immersive keynote activations that extended well beyond the convention halls.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

At any point in the year, most marketing teams are not slowing down. They are balancing budgets, prioritizing programs, and shaping what comes next, often all at once.

Invision SVP of Integrated Campaigns Rodrigo Espinosa on why experiential belongs at the center of B2B marketing, and how to make it measurable, scalable, and human.

With Boomers to Gen Alpha now sharing the workplace, employee engagement needs to evolve into an intentional, multi-modal employee experience.

VISIONS Live 2025 marked a defining moment in Invision’s history. Held in Nashville, this year’s annual company-wide offsite was not simply a gathering of employees but a purposeful relaunch of the company itself.

In this episode of Inside the Brand Experience, we sit down with CultureCon co-founder Zach Blumenfeld to explore the evolving landscape of employee experience.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.

Winning a dotCOMM Award is a mark of creative excellence that validates the impact and craftsmanship of our media and AI work on a global stage. We are thrilled to have three of our amazing projects chosen among the winners.

Now, it’s about helping brands own every moment—before, during, and after LA 2028—through campaigns and experiential activations that sustain momentum, deepen engagement, and transform excitement into lasting brand loyalty – not just awareness.

We’ve pulled together four fresh networking tactics designed with intention and flexibility in mind to help you create meaningful connections—and empower your attendees to own every moment.

Emerging marketing channels are newer, less established ways for brands to reach potential customers, often in the places they already spend their time, both online and offline. Here are seven examples.

Content atomization is the strategic process of transforming long-form event content—such as keynotes, panels, and interviews—into smaller, targeted, reusable assets.

Growing an event isn’t just about getting more people in the room—it’s about creating impactful experiences that turn the right attendees into long-term advocates.

We gathered top insights from EMS Executive Forum 2025 on a panel with Stacey Gromlich from Siemens, Jimmy Knowles from Canva, and Michael Barclay II from Sundial Media Group.

A summer intern at Invision reflects on how teams across the company are adopting generative AI and what that means for the future of work. She shares why embracing curiosity and intention around AI use is key to building a progressive, high-performing culture.

Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.

When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.