In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.

SXSW is where brands show up to make a mark—or risk being left behind. If SXSW is a preview of what’s to come, the future of experiential is bold, human, and built to stick. Here are five trends that stood out—and what they mean for the road ahead.

As the event landscape evolved, CEMA faced industry shifts post-pandemic. InVision launched a multi-year campaign to redefine its value and drive membership growth.

InVision won nine Muse Creative Awards for our exceptional work with Dell Technologies, Gartner, ServiceNow, and InVision’s Brand Experience Summit at IMEX.

Continuous learning and career development have never been more critical in today's professional landscape. Investing in training and mentorship programs sees tangible benefits in retention, engagement, and overall business success.

We sat down with industry leaders from Dell Technologies and GoodRx to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.

Smart Meetings featured InVision CEO Angie Smith in its 2025 Smart Women in Meetings article.

The Giving Exchange (TGE), a nonprofit organization that partners with under-resourced communities to implement self-sustaining projects for a lasting impact, embarked on a mission to elevate the impact and experience of their annual Gala -- their most significant fundraising event of the year.

CES 2025 showcased the bleeding edge of technology, offering experiential marketers a glimpse into the future of audience engagement.

InVision utilized AI generative technology as part of a 45-minute pre-show experience for ServiceNow Knowledge while emphasizing the event’s theme, “Put AI to work for people.”

Gamification has been a buzzword in B2B for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.

In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications, shared hard-earned lessons on presenting data to the C-suite.

FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.

InVision is thrilled to receive two Chief Marketer Campaign of the Year Awards wins for our campaign work with Square Enix, Siemens Digital Industries Software and AWS. We were also awarded an honorable mention for our work with Phoenix Labs.

Flippin’ Fishin’ Blitz is more than just a game. It’s a versatile platform that can be reskinned and customized to meet your unique experiential marketing or engagement needs.

Inspired by a recent DEIA discussion with Megan Henshall, leader of The Neu Project, InVision’s Jen Worster shares how small changes can unlock untapped potential and create truly inclusive experiences in our latest Employee Perspective blog.

Siemens Digital Industries Software and Amazon Web Service (AWS) sought to drive awareness and demand for their joint offering — Siemens Xcelerator as a Service (XaaS), powered by AWS — by leveraging Siemens’ industrial reputation and AWS’s cloud reputation.  

Explore how AI is reshaping creativity and transforming the attendee experience at large-scale events like Dreamforce.

For the first time, InVision had the opportunity to attend SIGGRAPH, a premier conference designed for innovators and enthusiasts in computer graphics and interactive technologies.

We recently gathered senior marketers for the inaugural Brand Experience Summit at IMEX America in Las Vegas that delighted attendees by showcasing the special role that events play in creating brand advocates and loyalists.

Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Executive briefing centers (EBCs) are vital for fostering meaningful interactions between companies and their clients, helping to shorten deal cycles and improve close rates. One of InVision’s industrial clients is a prime example. The following best practices summarize the strategies and tactics that contributed to the success of their innovation center: 

Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.

EJ Oelling, VP of ABX at 6Sense shares how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.

Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.

InVision attended this year’s National Restaurant Show in Chicago. As audience engagement leaders in the branded experiential space, our team was interested in exploring how modern foodservice brands are leveraging cutting-edge technology and interactive experiences to connect with their customers.