Everything we do as event professionals must be intentional and grounded in purpose to truly connect, inspire and make the most impact on attendees. Blending strategy and creativity is the key to creating unforgettable live connected experiences. We call it the Red Thread.

In a recent episode of the Xcast, Doug Binder, Senior Creative Director, and Corey Burton, Executive Producer, discussed the challenges they faced and the lessons they learned in navigating audience engagement in times of change three years after the world shutdown. Following are highlights from their conversation.

InVision’s Elisha Kessman, who leads our Mentor Program, shares the steps InVision takes to provide greater growth opportunities for employees to help support professional career paths and well-being.

The leading event for construction, CONEXPO-CON/AGG, brings together industrial and manufacturing leaders for a week of exhibition, education, and networking. For B2B marketers, it’s an annual opportunity to build brand loyalty, validate customer priorities and pain points, and reassess the competitive landscape. We’ve shared our top three takeaways from CONEXPO-CON /AGG 2023.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

“Shaklee Live” builds on passion and enthusiasm to motivate the sales force for the year ahead. The annual, global conference brings together distributors for four days of celebration, recognition, training and networking.

In a post-pandemic world, where audiences prioritize their time carefully, acquiring attendees for events is more challenging than ever. They have higher expectations and want to attend events that offer unique experiences, making it necessary to create spectacular, “unmissable” events.

As major brands continue to deploy return-to-office mandates, InVision turned to the voice of a cross-section of its employees to gain an understanding of their mindset and needs to help guide the agency’s flexible work recommendations for 2023.

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.

We believe that brands and event marketers will need to deliver the optimal TOTAL EXPERIENCE (TX) for customers and key audiences. TX encompasses the complete brand experience, from the employee to the customer to our digital interactions…through the customer lifecycle to the end-user experience.

Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement, and how organizations can ensure they are setup to drive high performing sales teams – and results.

Join InVision’s creative and strategy team as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

“Hockey stick registration” — what is it, and why are we seeing it affect the pace and trajectory of event registration? Senior Strategy Director, Lynn Randall, discusses this phenomenon, what’s driving decisions to attend conferences, and the implications to event marketers.

After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.

Listen to our conversation with Event Marketing Partners on building the new sponsorship model, focused on the development of opportunities that serve the objectives of both event owners and sponsors.

VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.

While we are still 10 or so years out from the metaverse being fully realized, we can take small steps right now to start building towards the full potential of the metaverse for brands.

Rather than bringing their user community to a single location, ServiceNow took their hybrid user program Knowledge on the road instead. Hear why and how they did it.

We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.