Speaking BETA
2.14.23
Hosted by Carson Bell, Associate Strategist, and John Emmaneel,
SVP, New Vertical Markets
Podcast Season 2 Episode 2
Speaking BETA
How to Influence The Rising B2B Buyer
It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace that will increasingly require your attention, BETA Buyers. These young professionals have specific expectations of brands.
Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.
What you’ll learn:
– BETA Buyers- who are they?
– How to speak BETA, and why
– How this rising B2B buyer impacts your organization
– What BETAs mean for the future
Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:
