As audience segments reject the idea of being placed into oversimplified groupings and the younger generations of our brand customers become increasingly diverse, it’s time to rethink “brand personas.”

As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.

As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.

The one thing we know for sure about the metaverse is that its possibilities are evolving exponentially by the minute. Find out the elements that are making up that evolving definition, why they matter to the B2B sector, and how they may come to life through the lens of overall brand marketing efforts.

InVision Communications has been named to Inc. magazine’s annual Best Workplaces list. After collecting data from over 3,000 submissions, Inc. selected 475 honorees this year, comprising the top 15% of brands surveyed.

With the competition for tech talent between industrials and tech long favoring companies like Google, Microsoft, and other tech behemoths, how can industrial brands attract and retain top talent to fuel their own digital transformations?

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.

The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

The employee lifecycle can be short, or it can last a whole career. Workers everywhere are constantly cycling in and cycling out. Now more than ever, your employees and recruits are driving the cycle, and deciding when and how they engage with your brand.

In this time of transformation, brands must build a new Engagement Operating System to meet their audiences’ evolving state, using six key pillars of engagement.

With 2022 in view, we’re highlighting five technology trends that will continue to shape the strategy behind experience design as B2B marketers plan a new wave of events.

Our plans are full of uncertainty in the coming months, and we know that audiences are growing tired of connecting digitally as they have in the past. People are longing for human interaction, and technology can help facilitate this need.

InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Pacific 360° Spring Open House into a digitally immersive one. The experience prioritized attendee engagement and showcased UOP’s educational and creative strengths.

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences.

InVision created a multilayered employee engagement and communications plan for American Express (Amex) that realigned its cultural approach, fostering relationship-building and open dialogue with its most valuable stakeholders—its people. 

As digital continues to be table stakes in experiences in 2021 (and beyond), we're taking a look at how InVision helped collaboration software leader Asana gather prospective investors in a sophisticated Investor Day digital experience.

Like all facets of life, the pandemic has shifted purchasing behaviors in the B2B sector — requiring brands to rethink their approach to customer interaction. The “New B2B Buyer” and their evolved preferences are driving transformations across the customer lifecycle.

During Zuddl’s recent SHIFT 2021 conference, InVision presented our POV on Maximizing ROI in the Virtual World; and shared our insights on how virtual events can be more powerful than in-person ones.