The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.

The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

The employee lifecycle can be short, or it can last a whole career. Workers everywhere are constantly cycling in and cycling out. Now more than ever, your employees and recruits are driving the cycle, and deciding when and how they engage with your brand.

In this time of transformation, brands must build a new Engagement Operating System to meet their audiences’ evolving state, using six key pillars of engagement.

With 2022 in view, we’re highlighting five technology trends that will continue to shape the strategy behind experience design as B2B marketers plan a new wave of events.

Our plans are full of uncertainty in the coming months, and we know that audiences are growing tired of connecting digitally as they have in the past. People are longing for human interaction, and technology can help facilitate this need.

InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Pacific 360° Spring Open House into a digitally immersive one. The experience prioritized attendee engagement and showcased UOP’s educational and creative strengths.

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences.

InVision created a multilayered employee engagement and communications plan for American Express (Amex) that realigned its cultural approach, fostering relationship-building and open dialogue with its most valuable stakeholders—its people. 

As digital continues to be table stakes in experiences in 2021 (and beyond), we're taking a look at how InVision helped collaboration software leader Asana gather prospective investors in a sophisticated Investor Day digital experience.

Like all facets of life, the pandemic has shifted purchasing behaviors in the B2B sector — requiring brands to rethink their approach to customer interaction. The “New B2B Buyer” and their evolved preferences are driving transformations across the customer lifecycle.

During Zuddl’s recent SHIFT 2021 conference, InVision presented our POV on Maximizing ROI in the Virtual World; and shared our insights on how virtual events can be more powerful than in-person ones.

We're thrilled to announce we've won three dotComm awards this year! The dotCOMM awards is an international competition honoring excellence in web creativity and digital communication.

As our Diversity, Equity and Inclusion (DEI) Team reaches the first anniversary of its founding, we’re marking the occasion with a “check in” of sorts—reflecting on the goals we’ve set for ourselves, and the work still to come.

Every year, InVision employees from all locations come together for Visions, our annual company offsite. As the pandemic persisted, we pivoted toward an engaging digital experience, one that uplifted and inspired our teams.

We're delighted to announce that our 2020 Pivot Campaign earned an Honorable Mention from Ragan’s Crisis Communications Awards in the Covid-19 Campaign Organization category.

As in-person and hybrid meetings become more promising in the near future, we are reflecting on how brands will need to rebuild or reimagine their culture as employees begin coming back to the office or continue to work from home.

For the last six weeks, design intern Leah Freeman, an Art and Commerce student at the University of Central Florida, worked closely with our in-house studio team of designers and art directors as an intern to learn the ropes of our industry.