From one-off to always-on: how events drive real growth in tech
Invision’s SVP of Marketing, Laliv Hadar, spoke with Jeremy Youett, Head of Proprietary Events at Atlassian, to talk about why events are no longer just "nice-to-haves" in the marketing mix.
The SKO playbook your brand didn’t know it needed
When done right, an SKO can lead to a 20% increase in sales reps achieving quota. So how do you make yours more than just slide decks and stage time? Learn the five ways to make your SKO memorable, and meaningful.
From Customer Conference to Industry Event
Whether you're planning a focused customer conference or dreaming of building an industry-defining event, clarity is key. The Customer Event Spectrum helps align your team around what kind of event you're building, why it matters, and where you might want to go next.
Omnichannel or obsolete? How to attract today’s b2b buyer
Evolving to an omnichannel strategy can help your brand expand its reach and engage with target audiences in ways that drive more effective results.
Podcast episode: The untapped power of events: driving growth in tech
In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry.
Podcast episode: Lessons from a rebrand
In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.
Case study: CEMA and Invision partner to reignite its brand identity
As the event landscape evolved, CEMA faced industry shifts post-pandemic. InVision launched a multi-year campaign to redefine its value and drive membership growth.
Unlocking growth: how training and mentorship drive career success
Continuous learning and career development have never been more critical in today's professional landscape. Investing in training and mentorship programs sees tangible benefits in retention, engagement, and overall business success.
The power of brand loyalty & partnerships: Insights from Brand Experience Summit
We sat down with industry leaders from Dell Technologies and GoodRx to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.
Why B2B brands should embrace gaming strategies to drive engagement and growth
Gamification has been a B2B buzzword for over a decade, but now, digital solutions have become essential to campaign engagement. Experiential gaming is now making waves in B2B, offering interactive experiences that create stronger connections, enhance learning, and drive real business results.
How to make your data-supported business case to the c-suite
In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of experiential marketing agency Invision, shared hard-earned lessons on presenting data to the C-suite.
FLEX experiences
FLEX Experiences are a customized blend of in-person events and digital engagements that deliver complementary content, messaging and impact in unified form over multiple channels.
Employee perspective: Embracing accommodation as the future of design
Inspired by a recent DEIA discussion with Megan Henshall, leader of The Neu Project, Invision’s Jen Worster shares how small changes can unlock untapped potential and create truly inclusive experiences in our latest Employee Perspective blog.
Siemens Digital Industries Software + AWS “Create Without Limits” Campaign
Siemens Digital Industries Software and Amazon Web Service (AWS) sought to drive awareness and demand for their joint offering — Siemens Xcelerator as a Service (XaaS), powered by AWS — by leveraging Siemens’ industrial reputation and AWS’s cloud reputation.
The power of message maps: Keeping your brand on track
As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.
Unlocking potential: How training and mentorship drive professional growth
Invision’s Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.
Unleashing creativity with AI: Experiential marketing and Dreamforce 2024
Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.
The power behind account-based experiences
EJ Oelling, VP of ABX at 6Sense shares with Invision how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.
Employee perspective: Exploring live coding
Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.