Over the past few years, we have witnessed a remarkable transformation in how businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

We believe that brands and event marketers will need to deliver the optimal TOTAL EXPERIENCE (TX) for customers and key audiences. TX encompasses the complete brand experience, from the employee to the customer to our digital interactions…through the customer lifecycle to the end-user experience.

InVision sent internal experts from both our gaming and innovation and digital team to check out CES 2023. While there, our team observed substantial progression around the impact innovative, metaverse-inspired technology has on engagement and the future.

Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement, and how organizations can ensure they are setup to drive high performing sales teams – and results.

Join InVision’s creative and strategy team as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.

We recently attended Riot Games’ sold-out 12th League of Legends World Championship Finals held at the Chase Center in San Francisco…and the experience did not disappoint. Read on to see some of the biggest highlights of the event.

After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.

VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.

We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.

When we design for accessible experiences, we’re providing equal access to everyone along the continuum of human ability and experience. Accessibility needs are incredibly varied and it’s difficult to think through all the needs of your event audiences. In response we’ve shared a few ways that brands can design experiences with inclusivity at the helm.

As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.

As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.

The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Pacific 360° Spring Open House into a digitally immersive one. The experience prioritized attendee engagement and showcased UOP’s educational and creative strengths.