In this episode of the Xcast, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

After years of disruption and remote work, the 2024 in-person event (“Visions Live”) has taken on deeper significance and vitality. Employees crave the opportunity to re-connect in person. To refresh, learn, share and celebrate.

From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs:

When you’re in the business of creating spectacular experiences for your clients, it’s especially delightful to be able to design and utilize emerging tech for your internal audience – matching the high bar standards that InVision applies to our client work.

As we reflect on the awe-inspiring experiences showcased at SXSW 2024, it's evident that immersive experiential has a deep connection with audiences.

The digital landscape continues to evolve, showing no signs of slowing down – the underlying truth is that all these digital tools have very real, very impactful applications within our industry.

In this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

With the promise around Artificial Intelligence and newer tools such as Generative AI, InVision invited Accessibility Events Manager and expert Amy Wood to provide her perspective on the state of AI as it affects inclusivity, key considerations, and what to watch for.

Explore a curated selection of branded environments with diverse landscapes, highlighting various show floor and booth experiences that provided a compelling and inspiring impact on their audiences.

Paul Salinger, former VP of Marketing at Oracle and sustainability advocate, shared his journey and emphasized the integration of sustainability into corporate event planning for a greener future. Read on for tips and key points.

Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.

As an audience engagement leader, InVision has long been a proponent of crafting expo experiences designed to captivate, educate, and inspire. The following showcases how one of our clients, in strategic partnership, was able to deliver an impactful, memorable expo experience for their audience.

Executive Briefing Centers have been transformed into storytelling platforms, where innovation is not just about presenting products, but also narrating the journey behind them. They have become immersive environments where stories and products come to life, fostering deep emotional brand connections through memorable experiences.

Dive into a realm where technology transforms audience engagement at the speed of innovation. At InVision, we're not just keeping up; we're setting the pace. Our Innovation Playground is a solution hub for brands aiming to revolutionize their connection with audiences.

Ethan Carter shares his experience volunteering for Experience Camps using Volunteer Time Off (VTO). Read on for his perspective.

InVision has been awarded two Platinum MarCom Awards for our newly built Immersive Experience Center (IXC) Web3.0 website and our “Bring Your Whole Self to Work” Company Culture reel!

Read on for 9 practical tips and valuable insights on sustainability from our internal experts that event professionals can put into practice today.

InVision designed a 24-month communications plan, centered around audience-centric content capture. The following exemplifies how one of our clients achieved a lasting and impactful brand connection through this strategy -- effectively extending the reach of their events far beyond a single time and place.

The events industry is actively harnessing the immense potential of AI technology. InVision’s award-winning digital and technology innovation team is at the forefront of harnessing the power of AI to revolutionize event execution.