Join InVision’s creative and strategy team as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.

We recently attended Riot Games’ sold-out 12th League of Legends World Championship Finals held at the Chase Center in San Francisco…and the experience did not disappoint. Read on to see some of the biggest highlights of the event.

After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.

VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.

We all know the pandemic changed many things about the world we live in today, but one shift in consumer behavior that stands out the most is the desire of people to do business with brands who share values and actually care.

When we design for accessible experiences, we’re providing equal access to everyone along the continuum of human ability and experience. Accessibility needs are incredibly varied and it’s difficult to think through all the needs of your event audiences. In response we’ve shared a few ways that brands can design experiences with inclusivity at the helm.

As InVision’s Diversity, Equity, Inclusion, and Accessibility (DEIA) Team approaches its two-year anniversary, we’re checking in on some of our latest initiatives in support and growth of our DEIA footprint.

As marketers, we must be especially mindful of disabilities in our event strategies to ensure that we are designing an all-inclusive experience both in-person and virtually. Here are 5 takeaways for event marketers that address all individuals’ needs.

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

In part 2 of the What’s Next in Experiences blog series, we review three key elements of experience design to help event planners create more impactful brand experiences now and going forward.

The phrase “content is king” has been used more than we can count. If that’s true, then why are organizations giving it away for free? In the first of a two-part blog series, we’ll discuss the current state of the events industry, how it’s evolved and why we should care.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

InVision helped the University of Pacific (UOP) reimagine their on-campus 2021 Pacific 360° Spring Open House into a digitally immersive one. The experience prioritized attendee engagement and showcased UOP’s educational and creative strengths.

Every year, InVision employees from all locations come together for Visions, our annual company offsite. As the pandemic persisted, we pivoted toward an engaging digital experience, one that uplifted and inspired our teams.

We’re taking a look back to when Square Enix had some exciting, long-anticipated announcements to share and needed a proactive partner to create and execute an immersive brand experience that would generate buzz and amp up the media, industry insiders, dedicated fans and the greater gaming community.

With vaccinations in full swing, and COVID case numbers going down, brands are looking ahead to what comes next…Life after the pandemic. Here are 8 key takeaways that will shape the experiential landscape going forward.

Over the past year, we’ve seen companies and agencies transform from digital tourists into digital natives. Things are moving fast, but during this unprecedented period of innovation, InVision has already started to look towards the next evolution of digital.

In our first installment, we looked at how notable events like New Year’s Eve in Times Square and the all-digital CES 2021 adapted to the current norms. In part 2, Doug Binder, Senior Creative Director, InVision covers the Presidential Inauguration, the Pro Bowl and Super Bowl LV.

In a two-part series, Doug Binder, Senior Creative Director looks at some of the most notable recent events (NYE in Times Square and CES 2021) and how they’ve been twisted, contorted and adapted to the needs of norms of today. We also include thoughts on how marketers might be inspired by these events in designing their own upcoming digital engagements.