With 2022 in view, we’re highlighting five technology trends that will continue to shape the strategy behind experience design as B2B marketers plan a new wave of events.

Our plans are full of uncertainty in the coming months, and we know that audiences are growing tired of connecting digitally as they have in the past. People are longing for human interaction, and technology can help facilitate this need.

As digital continues to be table stakes in experiences in 2021 (and beyond), we're taking a look at how InVision helped collaboration software leader Asana gather prospective investors in a sophisticated Investor Day digital experience.

During Zuddl’s recent SHIFT 2021 conference, InVision presented our POV on Maximizing ROI in the Virtual World; and shared our insights on how virtual events can be more powerful than in-person ones.

We learned through the pandemic that more communication and connectedness is required, not less. As we start to think about what’s next, it’s important to recognize that employees will need support beyond logistical and tactical updates.

InVision recently attended SXSW 2021, a virtual experience made up of conferences, music festival showcases, film festival screenings and networking opportunities. Here are the leading trends that we observed.

As we’ve adjusted to a new way of working over the past year and found new ways of doing things, so has the events industry. What was once centered around in-person engagements has been supplanted by digital experiences that connect people virtually and transmit content digitally.

After a year into the pandemic-induced pause on live events, we’re seeing widespread shifts in how brands navigate audience engagement and meet the changing expectations of their company’s key stakeholders.

As if it wasn’t a big enough job for event marketers to cram 20,000 people into a conference hall in the middle of a work week, today’s climate has turned the dial to eleven on our stress to make sure we craft the most engaging, digital experiences.

With all the hybrid and digital events of the past year, what does this mean for the industry? Like most agencies, we were caught off guard when we found out that this health crisis had cut a hole into our bag of tricks.

By embracing and planning for 5G today, brands will be ready to deliver personalized and immersive experiences that maximize your marketing creativity, audience engagement and business impact.

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

How do you reproduce the live, arena-style rituals of amped up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it?

Calling all you CES players, planners and producers. Got plans for New Year's Eve? ‘Course not – probably for the first time in years!

Every year, CEMA Summit brings together marketing and event leaders for an inspiring, fun-filled few days to share best practices, network, and learn.

The corporate events industry isn’t the only one suffering from in-person, large gathering bans. The themed entertainment industry, which relies primarily on in-person entertainment, is also experiencing major setbacks.

Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?

The fight for racial equality is a shared responsibility by all communities and cultures. The past few weeks have served as an awakening and an integral catalyst for reflection on how we as a company can do better.

Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes.