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[Trade Show News Network] These 4 Event Trends Were on the Rise Pre-pandemic – Here’s How They’ll Impact Future Events

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions. To succeed in the digital environment and beyond, event pros must think beyond the short term. If one thing is certain, it’s that preexisting event trends will combine with behaviors learned during social distancing, resulting in new attendee needs in the future.

InVision Associate Creative Director, Grace Ranstrom reflects on which trends and behaviors are here to stay, with Trade Show News Network.