We partnered with the Box team on BoxWorks to connect with customers, developers, partners, senior IT leaders and the press and evolve its perception in the marketplace

South by Southwest (SXSW) is the largest tech, music and film festival of its kind. It’s a tech enthusiast’s playground and a music and film fanatic’s dream. As experiential marketers, SXSW is one of our favorite places to be inspired by some of the most cutting-edge brands.

InVision sent internal experts from both our gaming and innovation and digital team to check out CES 2023. While there, our team observed substantial progression around the impact innovative, metaverse-inspired technology has on engagement and the future.

With many B2B marketing and event leaders “heads down” in their 2023 planning, it’s a good opportunity to revisit what matters most. Similar to Maslow’s hierarchy of needs, we believe that Event Marketers also have a hierarchy of needs, all of which need to be met to build successful programs.

We recently attended Riot Games’ sold-out 12th League of Legends World Championship Finals held at the Chase Center in San Francisco…and the experience did not disappoint. Read on to see some of the biggest highlights of the event.

After much internal discussion, VISIONS designed an optional 2-day in-person experience that focused on networking and connection, safely.

VISIONS is a special time to create for ourselves —a fully-integrated strategic event experience where we learn, share, bond, and celebrate each other and the exciting work we’ve done throughout the year.

While we are still 10 or so years out from the metaverse being fully realized, we can take small steps right now to start building towards the full potential of the metaverse for brands.

The one thing we know for sure about the metaverse is that its possibilities are evolving exponentially by the minute. Find out the elements that are making up that evolving definition, why they matter to the B2B sector, and how they may come to life through the lens of overall brand marketing efforts.

The metaverse is all everyone keeps talking about today. And if you’ve tuned it out, it’s time you should start caring. Why? Many experts believe that the metaverse is the next iteration of the internet, and that brands should take notice now.

SXSW 2022 showcased the latest trends in interactive media, music, art, film, and technology. InVision shares insight on standout activations, panels, and experiences around four key engagement trends at this year’s event.

In this time of transformation, brands must build a new Engagement Operating System to meet their audiences’ evolving state, using six key pillars of engagement.

With 2022 in view, we’re highlighting five technology trends that will continue to shape the strategy behind experience design as B2B marketers plan a new wave of events.

Our plans are full of uncertainty in the coming months, and we know that audiences are growing tired of connecting digitally as they have in the past. People are longing for human interaction, and technology can help facilitate this need.

As digital continues to be table stakes in experiences in 2021 (and beyond), we're taking a look at how InVision helped collaboration software leader Asana gather prospective investors in a sophisticated Investor Day digital experience.

During Zuddl’s recent SHIFT 2021 conference, InVision presented our POV on Maximizing ROI in the Virtual World; and shared our insights on how virtual events can be more powerful than in-person ones.

We learned through the pandemic that more communication and connectedness is required, not less. As we start to think about what’s next, it’s important to recognize that employees will need support beyond logistical and tactical updates.

InVision recently attended SXSW 2021, a virtual experience made up of conferences, music festival showcases, film festival screenings and networking opportunities. Here are the leading trends that we observed.

As we’ve adjusted to a new way of working over the past year and found new ways of doing things, so has the events industry. What was once centered around in-person engagements has been supplanted by digital experiences that connect people virtually and transmit content digitally.

After a year into the pandemic-induced pause on live events, we’re seeing widespread shifts in how brands navigate audience engagement and meet the changing expectations of their company’s key stakeholders.