Our comprehensive Experiential Top Trends Report brings together the latest insights and strategies from industry leaders, our clients, and global markets, providing you with the knowledge you need to shape the future of your events

As brands stretch across global markets, different departments, and countless communication channels, it becomes easy for the message to get muddled. That’s why brands need a solution that cuts through the noise and offers message alignment across all channels and platforms —a Message Map.  

Ciara Nowak discusses the significance of employee development through effective training programs and best practices for fostering a learning culture. Elisha Kessman joins to highlight how mentorship supports both personal and professional growth.

Executive briefing centers (EBCs) are vital for fostering meaningful interactions between companies and their clients, helping to shorten deal cycles and improve close rates. One of InVision’s industrial clients is a prime example. The following best practices summarize the strategies and tactics that contributed to the success of their innovation center: 

Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce.

EJ Oelling, VP of ABX at 6Sense shares how Account-Based Experiences (ABX) can transform event marketing into pipeline generation, maximizing the impact of events and achieving business goals.

Read on for the journey that led Associate Creative Technologist, Tyler Van Kirk, to live coding.

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.”

Two ingredients are vital to visual design: creativity and process. While a lot of professionals can exhibit creativity, a surprising few embrace the essentials of effective process: planning, communication and collaboration. Read on for the key elements we use when partnering with clients on projects:

In this episode of the Xcast, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs:

When you’re in the business of creating spectacular experiences for your clients, it’s especially delightful to be able to design and utilize emerging tech for your internal audience – matching the high bar standards that InVision applies to our client work.

As we reflect on the awe-inspiring experiences showcased at SXSW 2024, it's evident that immersive experiential has a deep connection with audiences.

In this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

Explore a curated selection of branded environments with diverse landscapes, highlighting various show floor and booth experiences that provided a compelling and inspiring impact on their audiences.

Paul Salinger, former VP of Marketing at Oracle and sustainability advocate, shared his journey and emphasized the integration of sustainability into corporate event planning for a greener future. Read on for tips and key points.

Executive Briefing Centers have been transformed into storytelling platforms, where innovation is not just about presenting products, but also narrating the journey behind them. They have become immersive environments where stories and products come to life, fostering deep emotional brand connections through memorable experiences.

Dive into a realm where technology transforms audience engagement at the speed of innovation. At InVision, we're not just keeping up; we're setting the pace. Our Innovation Playground is a solution hub for brands aiming to revolutionize their connection with audiences.