How quickly things have changed. If your experience resembles mine, and I suspect in many ways it does, videoconferencing has been a big part of your day both professionally and personally.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

There’s no question we are experiencing an unprecedented situation—the question is, how are we responding to it?

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week.

Clearly, the COVID-19 (aka Coronavirus) outbreak has significantly upset the event industry—both B2B and B2C. Events such as Google I/O, the Geneva Auto Show, and SXSW have been canceled.

As coronavirus continues its rapid global spread — and continues to drive the cancellation of face-to-face events — InVision Communications has developed and launched a new “Pivot Playbook.”

With recent daily headlines about canceled events around the world due to the Coronavirus – such as Mobile World Congress and LPGA events – and even debate regarding the viability of the 2020 Olympics, what are companies and corporate event planners to do?

Corporate event attendees today are a far less captive audience than in decades past. When attendees have the entirety of the internet one swipe away on the phones in their pockets, event teams have to work all the harder to ensure the experience provided is worthy of every individuals’ attention.

At a time when we’re all working to make our corporate events more immersive, technology is changing the events industry for the better.

Several members of our design team attended Adobe MAX in Los Angeles and brought back a wealth of inspiration, piqued by Adobe’s community-first approach.

In every vertical in every corner of the globe, product innovation is critical to your organization’s survival. In fact, failure to stay ahead of consumer demands and weather changes in the marketplace puts companies at risk.

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input.