Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.”

Two ingredients are vital to visual design: creativity and process. While a lot of professionals can exhibit creativity, a surprising few embrace the essentials of effective process: planning, communication and collaboration. Read on for the key elements we use when partnering with clients on projects:

In this episode of the Xcast, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. 

After years of disruption and remote work, the 2024 in-person event (“Visions Live”) has taken on deeper significance and vitality. Employees crave the opportunity to re-connect in person. To refresh, learn, share and celebrate.

From meeting audiences where they are to staying true to brand identities and designing for digital success, there are several key considerations to craft more effective, engaging, and forward-thinking virtual experiences.

InVision has been at the forefront of successful experiential programs since 1991, and we’ve developed best practices around event branding and visual design that we apply to our clients’ business communication challenges. Here are a few tips for how to optimize experiential brand programs:

As we reflect on the awe-inspiring experiences showcased at SXSW 2024, it's evident that immersive experiential has a deep connection with audiences.

In this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

With the promise around Artificial Intelligence and newer tools such as Generative AI, InVision invited Accessibility Events Manager and expert Amy Wood to provide her perspective on the state of AI as it affects inclusivity, key considerations, and what to watch for.

Paul Salinger, former VP of Marketing at Oracle and sustainability advocate, shared his journey and emphasized the integration of sustainability into corporate event planning for a greener future. Read on for tips and key points.

Our team of expert designers are excited to share how we integrate the latest in design directions into our work and process for our clients.

As an audience engagement leader, InVision has long been a proponent of crafting expo experiences designed to captivate, educate, and inspire. The following showcases how one of our clients, in strategic partnership, was able to deliver an impactful, memorable expo experience for their audience.

InVision designed a 24-month communications plan, centered around audience-centric content capture. The following exemplifies how one of our clients achieved a lasting and impactful brand connection through this strategy -- effectively extending the reach of their events far beyond a single time and place.

What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join two InVisionites as they delve into their mentor-mentee partnership, and share valuable advice.

As the digital realm becomes increasingly saturated with information, capturing the attention of your audience has become a challenging endeavor. Amidst this challenge, "content atomization" can help brands break through the noise and create lasting connections with their audience.

In partnership with InVision, Box executed two seamless events. The broadcast studio “digital twin” streamlined the virtual event production process and significantly enhanced the audience experience for digital attendees.

"Can events actually be sustainable?" Event professionals have pondered this question for years. For our next Xcast episode, our internal experts share valuable insights and explore actionable strategies to make events more eco-friendly.

In part two of the conversation, Michael Cooksey, Head of Community at Qualtrics XM, highlights essential strategies that drive successful digital community building for the long-term.  

The marriage of immersive learning and emotional storytelling has proven to be a dynamic force, leaving a profound impact, especially within the intricate landscape of the health sciences industry.