The journey continues. The story that started with the promise of the excitement continued through the gates and throughout the property and its many attractions.

InVision believes that more meaningful connections can be made by networking with purpose. By considering context, we can create satisfying networking activities and deliver a more fulfilling experience overall.

In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

In today’s world, we expect some personalization: emails that address you by name, your favorite Starbucks barista making your beverage when you walk in the door, or the way your car seat and mirrors automatically adjust to your settings when you get inside.

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member—those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience.

If you’re in the market for a new agency or questioning whether your current agency is capable of more, there is certainly no shortage of options from which to choose. But having so many options can actually make the job of finding the right agency more daunting.

Brand experience design needs to evolve because the concept of the brand experience itself has evolved.

In the news last week, wedged between stories on the latest political gaffes, alligators climbing fences in Florida (oh, Florida) and stock market swings, there was a story about a coalition of 181 CEOs—including leaders of companies such as Apple, Pepsi, and JP Morgan Chase—surprisingly stating that optimizing return to shareholders as the single guiding principle of business is perhaps an outdated concept.

Defining “creative” (as a noun) is never straightforward, but it’s especially nebulous in the experiential B2B space. Some people might say it’s an event’s overall “idea.” Others might define “creative” as the way a meeting theme is brought to life in a ballroom or arena.

At InVision, we know that the key to understanding how to sell solutions is understanding how your customers buy solutions. It’s a complicated process that typically involves six to 10 decision makers, each with different challenges, objectives and budgets.

We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a day, how can you ensure anyone is even noticing your email, let alone opening and reading it?

Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you.

And now we come to the final installment of the series, “What I Want.”

Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a flood of new events entering the market each year.

We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events.

For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card.

Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.