Over the past year, we’ve seen companies and agencies transform from digital tourists into digital natives. Things are moving fast, but during this unprecedented period of innovation, InVision has already started to look towards the next evolution of digital.

In our first installment, we looked at how notable events like New Year’s Eve in Times Square and the all-digital CES 2021 adapted to the current norms. In part 2, Doug Binder, Senior Creative Director, InVision covers the Presidential Inauguration, the Pro Bowl and Super Bowl LV.

In a two-part series, Doug Binder, Senior Creative Director looks at some of the most notable recent events (NYE in Times Square and CES 2021) and how they’ve been twisted, contorted and adapted to the needs of norms of today. We also include thoughts on how marketers might be inspired by these events in designing their own upcoming digital engagements.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.

Even though in-person events have moved to digital, we can still create hyper-personalized and immersive experiences that engage audiences.

We’re living in unprecedented times, but I remain optimistic about the future. As communications professionals, we bring people together to celebrate milestones, exchange ideas and make meaningful connections—connections that people need now more than ever.

How quickly things have changed. If your experience resembles mine, and I suspect in many ways it does, videoconferencing has been a big part of your day both professionally and personally.

"Virtual events boast their own unique benefits, such as better learning for attendees," says Doug Binder, Senior Creative Director at InVision Communications during an interview with The Enterprisers Project.

“Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels.” Nicole Bojic, SVP of Strategy, InVision Communications

Your company is experiencing a surge of growth, and the importance of aligning to your core, high-value customers has never been greater.

Remarkable changes are happening in how event branding is evolving to become more effective and impactful. Gone are the days when event branding meant that the hosting company’s logo was essentially the event brand, and companies were satisfied with that alone.

The role of the event marketer is to champion both the organization and the audience and to help the planning team see the intersection between the two to create an impact in your event design.

The journey continues. The story that started with the promise of the excitement continued through the gates and throughout the property and its many attractions.

In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

If You Know How to Measure Experiential Marketing, You Can Boost Event ROI

Friends and family outside the industry still ask me all the time: “What is experiential marketing?”

Happy Birthday to Me! Every kid wants a birthday party. I know I did. I got to choose the guest list, the theme and agenda. My guests had to do what I wanted: I picked the games, the movies, the tunes and the outings.

And now we come to the final installment of the series, “What I Want.”