In our first post, we began to tell the journey of an attendee visiting a theme park, from the promise of its marketing and promotion to the threshold experience and finally the arrival.

When inventing and designing corporate event experiences and attendee journeys, we often find inspiration in theme parks, their promise, offerings, and design.

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

If You Know How to Measure Experiential Marketing, You Can Boost Event ROI

Friends and family outside the industry still ask me all the time: “What is experiential marketing?”

Happy Birthday to Me! Every kid wants a birthday party. I know I did. I got to choose the guest list, the theme and agenda. My guests had to do what I wanted: I picked the games, the movies, the tunes and the outings.

And now we come to the final installment of the series, “What I Want.”

We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events.

Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.

Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.

Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual.