Knowing How to Measure Experiential Marketing Amplifies Event ROI
If You Know How to Measure Experiential Marketing, You Can Boost Event ROI
Friends and family outside the industry still ask me all the time: “What is experiential marketing?”
Refresh Your User Conference as a True Brand Experience
Happy Birthday to Me! Every kid wants a birthday party. I know I did. I got to choose the guest list, the theme and agenda. My guests had to do what I wanted: I picked the games, the movies, the tunes and the outings.
#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!
And now we come to the final installment of the series, “What I Want.”
#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment
We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events.
#3 of The 5 Universal Desires of an Event Attendee “What I Want” – Optimize My Time
Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.
#2 of The 5 Universal Desires of an Event Attendee “What I Want” – Care About What I Care About
Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.
#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am
Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual.