Whitepaper: The trust filter
08.13.26
The trust filter:
A new standard for experiential marketing
92% of B2B event attendees say trust in a brand shapes whether they take action after an event. Most experiential programs still aren't designed around that number.
Invision and Event Leaders Exchange (ELX) partnered to bring senior experiential leaders into one room and pressure test what trust requires in practice. What came out of it is a new standard for the industry: the trust filter.
Inside this whitepaper:
• Why trust, not tactics, is the strongest predictor of what attendees do after your event ends
• How to measure something as intangible as trust, and the four signal categories worth tracking
• Why audiences trust an imperfect practitioner over a polished executive, and what that means for who gets the microphone
• A simple filter for deciding what earns a place on your next program, and what gets cut
Download this whitepaper to see how leading organizations are thinking about trust and applying it to their event design.
