Podcast episode: The future of experience design
06.18.26
Podcast Season 4 Episode 4
The future of experience design
Participation is no longer enough.
Today’s audiences expect more than a front-row seat, they want a voice in the experience itself. As attention spans shrink, technology becomes invisible, and new generations redefine engagement, brands face a critical challenge: how do you create experiences people don’t just attend, but actively shape?
In this episode of Inside the brand experience, host Robb Trost, Senior Director of Business Development at Invision, is joined by members of Invision’s creative team—Rob Deal, Executive Creative Director, John Edgington, Creative Director, and Kat Tischler, Creative Director—to explore The future of experience design.
Drawing from insights shared during their panel at PCMA Convening Leaders, the team unpacks the forces reshaping audience expectations, from the rise of neurodiversity and generational shifts to the growing role of AI and emerging technologies. Together, they examine why empathy has become a competitive advantage, why authenticity matters more than spectacle, and how brands can create experiences that invite audiences to become co-creators rather than passive participants.
Through real-world examples and candid perspectives, they share how the most effective experiences are designed not around technology, but around people, and why designing for a wider range of needs often creates better outcomes for everyone.
Key insights you'll learn:
• Why the future of experience design may have less to do with technology and more to do with empathy.
• How Millennials and Gen Z are redefining engagement by expecting agency, personalization, and opportunities to co-create experiences.
• Why the most impactful technology disappears into the background, allowing authentic human connection and storytelling to take center stage.
Whether you're an experiential marketer, event strategist, or brand leader, this episode will challenge the way you think about audience engagement and reveal how the brands that win tomorrow will be the ones that design for people first.
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