Podcast episode: What makes stories stick
09.08.26
Podcast Season 4 Episode 5
What makes stories stick
What makes one story unforgettable and another easy to ignore?
In this episode, Invision strategists Erin Ruane and Sam Rudelich explore the art and science behind stories that stick, from the psychology of narrative transportation to the power of emotion, specificity, relatability and authenticity. They also explain why B2B brands lose audiences by leading with products and features, and how starting with the audience’s needs can make complex ideas easier to understand, trust and remember.
You’ll learn:
• What makes stories more memorable, including emotion, specificity, relatability and authenticity
• How narrative transportation helps audiences become immersed in a story
• Why starting with the audience can make complex B2B ideas easier to understand, trust and remember
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