Podcast episode: Beyond the ballpark: How the SF Giants build year-round connections

04.22.26

Podcast Season 4 Episode 2
EMS preview

Beyond the ballpark: How the SF Giants build year-round connections

Ahead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.

From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional model, selling tickets and calling it a day, into a year-round, experience-driven brand. They explored how every touchpoint, from the moment fans arrive in the neighborhood to what they eat and share on social, is intentionally designed to build deeper connection.

This isn’t just about baseball. It’s about designing for relationships, not transactions, and creating moments people want to come back to again and again.

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