SMART Meetings Article: Where Strategy Meetings Emotion

SMART Meetings captured key takeaways from two standout panels at this year’s Executive Forum at Experiential Marketing Summit—covering everything from treating your brand like a trusted friend to evolving legacy brands and designing experiences with intentionality.

Hosted by Invision inside the iconic KÀ Theatre in Las Vegas, the closed-door session brought together senior marketing executives from Canva, MGM Resorts, Grammarly, Las Vegas Convention and Visitors Authority, and more to discuss the future of brand trust, evolution, and emotional resonance.

Check out key insights from our speakers: https://www.smartmeetings.com/event/171969/where-strategy-meets-emotion-lessons-from-invisions-experiential-marketing-summit