CultureCon: Own Every Moment of the Employee Experience
Your employees are your most important audience. So why do so many internal campaigns fall flat?
Too often, companies treat employee communications as an afterthought—an email blast here, a poster there—and then wonder why engagement is low. But your workforce lives in the same omnichannel world as your customers.
They’re inundated with content every day. If you want to truly connect, you have to earn their attention.
In this new piece for CultureCon, Jon Paul Potts SVP of Strategic Solutions at Invision, shares how to Own Every Moment of the employee experience—using campaign thinking to inspire and engage from the inside out.