Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a flood of new events entering the market each year.

We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events.

For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card.

Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.

Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events.

Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual.