InVision Gives Back: Making Philanthropy Part of Company Culture
By Drew Hagen, Co-Founder and Chief Culture Officer
Giving back to the community in which we live and work is a belief InVision Communications co-founders Rod Mickels and I instilled into the heart of our company from day one. Our overall mantra is: Do Good, Be Great, Have Fun. “Do Good” focuses on using our expertise to give back to the community in which we are strengthened. Each year as a company, we pick a diverse range of non-profits to support while encouraging our staff to support charitable organizations of their choosing.
Beyond thousands of dollars in monetary donations, we use InVision’s expertise in engaging audiences through communications planning and digital/live event production for charitable organizations that need support. For some organizations, we donate our time to develop plans that support their fundraising goals. For others, we produce galas and fundraising events or help them raise awareness through branding, website development, and media production.
Creating a Culture of Changemakers
At InVision, we encourage our employees to get involved with charitable activities that they are passionate about by providing over 2,000 hours of paid time off for giving back. Our dedicated Culture Team puts together give-back programs throughout the year, that we as a company can work together on including Back-to-School backpack drives, packing food for the local Food Banks, cards for troops, homeless support packs, animal pet shelter support and more. We feel this is not just the right thing to do as a company, but the right thing to do as people.
InVision’s Give Back Programs
Boys & Girls Clubs: InVision has a longstanding partnership with the Boys and Girls Clubs of Oakland, an organization driven to develop the city’s youth into positive members of the community. Our role has been to support the production efforts behind their key fundraising events, increasing the number of donors and members. In 2020, the partnership was extended into the virtual space where InVision provided full-scripting for their Salute to Youth event, along with a net-new sizzle real highlighting the organization’s efforts across Oakland.
Genentech’s The Helix Cup: This program is an annual science competition for eighth-grade students in South San Francisco to help keep students engaged with science. Students are exposed to science in fun, interactive ways that include hands-on tasks, exciting guest speakers, team-building assignments, and finally, the awards program. InVision helped Genentech with creative direction and developing content/scripts for the presenters.
Good Tidings Foundation: This organization supports arts, education, athletics and dreams for youths in low-income communities. For many years, we have produced their annual gala and annual video; hosted and produced their website; built their online auction catalog; and help with branding.
California College of the Arts: As part of our DEI initiative, InVision has engaged in a 6-9 month mentorship program between our creatives and CCA’s BIPOC students to provide an educational opportunity for students to amplify their career trajectory in the events industry. The program will help students develop important leadership skills while building a bigger, bolder, and more diverse future in events.
In total, we’ve set aside over 1,000 hours annually and helped many organizations in the same capacity, including American Heart Association, Berkeley Humane Society, Cancer Support Community, Clinic By the Bay, Gay Straight Alliance Network, San Francisco Child Abuse Prevention, Save Mount Diablo, National Brain Cancer Association, and many more.
Rod and I have always liked to do things differently. From the beginnings of InVision, our values have never changed as we often talked about creating a new kind of company—a company that values relationships more than profits. Even as we grow in size, we continue to instill a company that puts their clients, employees, and communities first, while working to make the change we wish to see.