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Case Study

Dell Technologies

Defying gravity to take business to new heights.

Objective

Dell Technologies World (DTW) is one of today’s most influential tech conferences, bringing together more than 15,000 IT pros, executives, customers and partners from all over the world—it’s so big that it’s a universe unto itself. Within the DTW universe is the Global Partner Summit (GPS), a focused program targeting Dell’s top global partners—more than 6000 in total. For DTW 2019, InVision was asked to up-level the overall experience, build trust and increase market share via the GPS program, General Session, keynotes and a unique, branded activation in the Expo Village.

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Solution

We took a holistic approach to designing and executing different elements for the DTW experience. For the General Session, we produced an energetic program featuring dynamic stage elements, sleek graphics and seamless keynote presentations.

For the Expo Village, we brought Dell’s Alienware brand to life with an immersive e-sports arena where attendees could demo the latest Alienware technology, and where pro gamers battled it out in front of an audience and via live webcast.

We collaborated with key stakeholders, including the client, channel, global alliance and OEM partners to create an interactive, dynamic GPS program that brought the audience to its feet. The concept of Defying Gravity was threaded throughout every element of the summit—including walk-in, the epic opening experience, executive sessions, the President’s Circle award reveal, interstitial videos and guest speaker presentations. With every element designed to build excitement, confidence and trust, GPS attendees would be compelled to do even more business with Dell.

Services

  • Strategy
  • Stakeholder Alignment
  • Creative Direction
  • Experience Design
  • Brand Expression
  • Motion Media
  • Original Entertainment
  • Music Design
  • Technical Direction
  • Executive Keynote Presentations
  • Event Management and Execution

Result

Dell Technologies World—and our contributions to it—exceeded all expectations. In fact, 95% of attendees rated their experience as outstanding/good. With high audience engagement, the General Session set the bar high for the rest of DTW and built excitement for everything to come over the next few days. The Alienware e-sports arena activation was a hub of non-stop action at the Village, drawing thousands of spectators and gamers to experience the excitement of its hardware in action. This activation built buzz while building community, creating meaningful interactions both IRL at the expo and beyond. Our work for GPS, however, actually made the clients cry—tears of joy.

“We’re so thrilled to be working with InVision. Such great people—so customer-focused, execution-oriented. What’s great about InVision is how we communicated, how we trusted one another to really challenge ourselves and do things we never would have thought possible before.”

—Eric Arcese, Senior Director, Global Partner Engagement, Dell EMC

Make Trust.