Our National Healthcare Brand client designs easy-to-use, personalized, high-tech solutions to improve their members’ healthcare experience. They’re driving change with a suite of new pilot programs, using human-centric design principles that address long-standing challenges like claims and payments.
The group also needed a way to demonstrate these programs to their diverse and mostly remote workforce to inspire a culture of innovation, change and transformation—and to show how new products are key to sales efforts and attract new members.
InVision partnered with the company's innovation, marketing and communications teams to design flexible interactive media to enable senior leadership to demonstrate the pilot programs in a variety of formats. Whether at a keynote, fireside chat, one-on-one or a self-guided tour, their message needed to be clear and resonate.
The pilot digital tools were successful in demonstrating the company's plan for the future of healthcare. The new digital tools have been used by the company’s executives and sales leaders at ongoing speaking engagements and community programs to highlight our client’s innovation and forward-thinking approach to healthcare. Discussions are underway to craft additional digital pilots in support of the company’s strategy.