Our global biotech leader client is dedicated to making a difference in the lives of patients and their families. Their annual NFM (National Field Meeting) provided an ideal opportunity to motivate its team, ignite commitment and connect employees to the company’s mission—reinforcing the idea that each person can make a real difference. Given the volatility and competitive nature of the biotech industry, our client needed to elevate the experience to inspire exceptional individual and team performance during a time of significant internal change. InVision was entrusted to bring their mission to life in an impactful, meaningful way with a bold theme and related branding that articulated the company’s objectives not only for the event, but also for the company’s future.
We created the theme “Mission Driven” as an anchor to motivate attendees and designed a graphic with a compass pointing in the direction of the company’s North Star: patient care. We put together a comprehensive brand style guide to ensure consistency, clarity and efficiency across all executions. Our communications plan spanned the entire program, from pre-event to well beyond its conclusion. To amplify the principle that each individual can make a difference, we deployed consistent messaging and brand expression broadly in the event venues and across strategic touchpoints throughout the program: digital (pre-event communications, event microsite, mobile app); environmental (registration areas, swag stations, wayfinding, lounges); general session (staging, media, lighting, interactive programming); presentations (customized BU templates, content, breakout formats); post-event (communications; surveys; digital outreach).
Our holistic, empowering, mission-driven event branding engaged attendees with what matters most to our client: making a difference in the lives of patients and their families. With tools they could use and leadership’s support, our client’s field team felt confident they could navigate the changes ahead and be successful in the field. They felt connected to their mission, to each other and to the patients they serve in a profound, personal way—they believed they could make a difference.