Achievers is one of Amway’s most important annual programs—in fact, it’s a critical opportunity for the company to build strong, emotional connections to the brand while nurturing sales, boosting pride and increasing retention. Year after year, Amway needs to make believers—not just believers in the company, but believers in each attendee’s ability to succeed. And it’s up to us to turn 4,000 people into believers.
With a focus on building believers, we designed a program that would emphasize community, training and recognition. Nashville was our inspiration for thematic, branded elements designed to shine a spotlight on attendees themselves.
Before, during and after the event, attendees were engaged and celebrated in a way that was authentic to Amway’s brand values. Fun, experiential activities provided moments for social sharing and casual networking. Glamorous receptions and social opportunities made people feel appreciated and brought the community closer together. And, focused business meetings and forums inspired personal growth and accelerated new business opportunities. Together, these elements transformed the attendees into true believers and committed brand ambassadors.
InVision has been asked to create and produce Amway's Achievers event since 2014. The 2018 event was a #1-smash hit with attendees. Surveys indicated that Achievers were “prouder than ever” to be part of Amway, and that spending time with peers and executives validated their belief in the company—and themselves. In fact, more than 90% of attendees responded that Achievers was “fun, motivating, inspiring and that they felt connected to the Amway community.” Because of our success, we are now working on additional aspects of Amway’s business.