Make Known.
Risk has its rewards.
RMS Exceedance serves as the premier conference for insurance industry thought leaders, product experts and colleagues to gather and explore innovations in risk forecasting and modeling technology. With the global pandemic underway, the goal of Exceedance 2021 was to provide much-needed confidence and resiliency for customers and to establish the notion that to succeed in 2021 and beyond, one must Outperform.
Building on the success of the 2020 Exceedance Virtual Event, RMS again partnered with InVision to design a successful virtual event experience that met the high bar of sophistication, content delivery, audience engagement and production value expected of an industry leader. In partnership with RMS, our design, strategy and production teams designed a robust, functional, informative and exceedingly beautiful experience that set a new standard for high-impact digital experiences in the category.
Services
Keynote Content
Speaker Training
Event Theming
Creative Direction
Event Branding and Style Guide
Console Design
Visual/UX Design
Motion Graphics
Thematic Opening Video
Brand Expression
Graphic Design
Up-leveled demos and breakouts
Digital Content Strategy
Digital Asset Management
Post-Production Services
Solution
In tandem with RMS’s brand, digital, and executive teams, InVision produced a comprehensive suite of program elements to support the event launch and smooth execution. We produced a fully developed virtual event platform hub including a networking lounge and resource center, designed to serve as an extension of RMS’s digital brand identity. We partnered with RMS executives in development of keynote content and created a studio set and graphics to support keynote content. Supplementary motion media assets such as navigation tutorials, thematic videos, theme graphics, lower thirds and transitions provided elevated production value to keynotes, breakouts and demos.
Result
Post-event metrics indicate Exceedance 2021 as an unequivocal success. Registration for the event reached 162% of goal, a 91% increase YOY. Attendees participated from 43 countries around the world and averaged 209 minutes of engagement. In the first 10 days following close of Exceedance 21, over $4.8 million (and climbing) in new pipeline was attributed to the program.
