Owning every moment at EMS Executive Forum 2025
How do you make seasoned marketers feel something again?
At this year’s Experiential Marketing Summit (EMS) Executive Forum, a private gathering of the industry’s most influential brand leaders, Invision didn’t just sponsor the event. We reimagined the entire experience. Our mission: transform what’s often seen as a networking mixer into a strategic showcase of the power of experiential to build trust.
As sponsor producer for the second year in a row, we saw an opportunity to do more than just show up. We set out to make our new brand positioning Own Every Moment unmistakably real. Not just in what we said. In what people felt.
Because if you want marketers to believe in the power of experience, you can’t just talk about it, you have to deliver one.
Services
Strategic Event Design
Agenda and Show Flow
Executive Content Programming & Thought Leadership
Brand Launch & Positioning
Creative & Design
VIP Experience Strategy
Post-Event Content Strategy
Business Development and Pipeline Acceleration
Solution
Together with our EMS partners, we used the legendary KÀ Theatre at MGM, usually home to Cirque du Soleil, as the canvas to demonstrate the power of experience. We built the event around the theme, “Own Every Moment: Experiential Strategies that Build Brand Trust.” This red thread anchored every creative and strategic choice from all audience touch points to show flow to food—framing experiential as a trust-building engine, not just an event tactic.
A non-traditional welcome. Check-in took place in the KÀ Theatre lobby, where guests filled out branded “loyalty cards” and sipped cocktails alongside surprise Cirque performers. Giveaways tied to those cards were revealed later in the day—a small moment of magic that felt curated and personal to their brand priorities.
Opening remarks. The day opened with a brand film introducing Invision’s new positioning, Own Every Moment, followed by a welcome from our leadership. Every detail reinforced the idea that experience IS the strategy.
Talks that resonated. From Cirque’s creative and business leads to senior business panelists from MGM Resorts, Grammarly, Canva, and the Las Vegas Convention & Visitors Authority (LVCVA), the speakers made one thing clear: trust is built through consistent, meaningful, human connection.
The closing. After the final panel, we invited guests onstage for a behind-the-scenes look at KÀ’s high-tech set. The stage dropped—revealing a 70-foot transformation. It spun. It moved above their heads. You could hear the gasps; the excitement was palpable.
“We didn’t just talk about experience. We became a part of one.”
- Attendee
Result
We set out to make people feel something—and they did.
The response wasn’t polite applause. It was real conversations. New connections. Brands asking how they could recreate this kind of magic for their own audiences—with us. The KÀ Theatre team, used to hosting world-class performers, remarked they’d never seen the venue used the way we brought it to life, and that it sparked new possibilities for them, too.
And most importantly, our message landed. Own Every Moment wasn’t just a theme on the program. It was a thread people could feel throughout. Smart Meetings covered the experience in their publication.
We didn’t just talk about trust. We built it, one moment at a time.
