Make Joy.

A recognition event for the whole family.

The Dell Technologies Club is an annual global event that celebrates and recognizes their top salespeople from the previous year. While the celebration is typically an in-person event attended by the employee and their guest, this year’s virtual program provided an opportunity to share the experience with their family and friends. After a year like no other, Dell Technologies set out to recognize their Club winners AND their households—since after a year of living, earning and learning together, no success was achieved alone.

Services

• Event Strategy

  Creative Ideation & Execution

  Messaging and Scriptwriting

  Experience Strategy: Hybrid Delivery

  Multi-Location Recordings and Live Broadcasts

  Design: Broadcast, Set and Platform

  Talent Acquisition Strategy

  Virtual Event Production and Delivery

Solution

The shift towards a virtual, multi-generationally-engaging program required a complete reimagining of the Clubs Experience. Deep knowledge of the attendees’ interests was required to make sure attendees felt acknowledged and appreciated, and that all programmatic elements would culturally translate to each of Dell Technologies’ five global regions. Five sequential broadcasts (using a “follow the sun” timing model) created opportunity to customize each broadcast with photos of award winners, exclusive regional DJ sets, and bespoke messages from regional leaders. All customizations tied into core program messages from c-suite leaders, a chat platform that allowed attendees to communicate and celebrate together, and an incredible performance by a Grammy Award-winning artist—all of which had attendees feeling the Dell Technologies love.