Brand Experience Summit 2025: Precision at Speed, Designed for the

C-Suite

The Opportunity
Senior marketers don’t lack access. They lack space.

In an environment defined by constant noise, competing priorities, and accelerating expectations, Invision identified a growing leadership imperative: CMOs need fewer surface-level interactions and more meaningful, peer-driven conversations that respect their time and reflect the realities of how modern brands operate.

Brand Experience Summit (BES) was created as a top-of-funnel, partnership-driven platform designed to do exactly that by aligning Invision with premier destinations and partners while convening senior decision-makers in moments that matter.

After launching the platform at scale at Allegiant Stadium in 2024, the question for Year Two wasn’t what BES needed to achieve as those objectives remained consistent, but how the experience should evolve.

With Formula 1 transforming Las Vegas into a global destination, BES 2025 needed to meet the C-suite audience where they already were and design an experience that could cut through the spectacle rather than compete with it.

The idea

Precision at speed isn’t a tradeoff. It’s a mindset.

BES 2025 was built around a simple, repeatable truth that a CMO could take back to their organization:

Precision and speed are not enemies. They’re allies.

While the setting offered a natural metaphor, “precision at speed” was grounded in the real operating conditions leaders face and not just a creative overlay. In a world where leaders are expected to move faster and be right, BES became a space to pressure-test how brands are navigating that reality in real time.

The panel discussion brought together senior leaders from hospitality and professional sports – organizations operating under constant pressure, visibility, and scrutiny.

The experience didn’t ask attendees to admire Invision’s capabilities. It allowed them to feel them through seamless execution, thoughtful content, and an environment where nothing felt forced, overproduced, or performative.

The proof was in both the substance and the execution, without over-explaining either.

Across the leaders in the room, a shared operating truth emerged: speed without precision erodes trust, and precision without speed loses relevance.

The approach

Intimacy as a strategic advantage

Instead of scaling up, BES 2025 intentionally scaled in.

Anchored by an intimate, restaurant-based brunch at Bouchon at The Venetian, the experience was designed around one core insight: senior leaders value time, relevance, and human connection more than spectacle alone. A moderated panel discussion and intentional peer conversation were central to the format.

Key design decisions were made with intent:

• An intimate setting encouraged peer-to-peer conversation that wouldn’t
happen in a traditional venue

• Morning timing protected the experience from competing obligations

• Breaking bread together created a human, accessible entry point for
deeper dialogue

• A curated guest list ensured relevance at every table, and a cross-section
of industries represented diversity of ideas

• An insightful panel shared authentic insights about their “precision at
speed” marketing strategies

This wasn’t restraint due to limitation. It was restraint as strategy.

The experience

From table to track, together

BES 2025 deliberately paired intimacy with spectacle.

Guests moved from shared conversations at the table to the high-energy environments of Formula 1 within groups, extending relationships rather than fragmenting them. Access to the Paddock Club and other VIP Formula 1 experiences weren’t treaded as a perk or add-on. Rather, it was the context that amplified the experience.

The contrast worked because it was intentional:

• Intimate conversation grounded the day

• F1 elevated it

• Together, they reinforced the idea that modern leadership requires
clarity and momentum

Every touchpoint from pre-arrival concierge communication to on-site logistics, was designed to be frictionless, signaling Invision’s ability to deliver precision at speed without drawing attention to the mechanics behind it.