[Press: Corporate Event News] - The Power of Partnership
Our partnership with Siemens Digital Industries Software (DI SW) began in 2014 with a single ask: rethink their global sales kickoff. Shortly thereafter, we determined with them that to achieve overall success, we had to maximize impact across their entire global events portfolio. This meant taking a holistic view of all of their programs and building a comprehensive communications plan that engaged key stakeholders year-round through high-quality, personalized experiences and consistent messaging that extended the impact of their global events.
To learn more, read Lynn Randall's, Senior Solutions Strategist at InVision, interview with Trade Show News Network about our partnership and her insights for how audience data, communications programs, and personalization strategies can optimize your events.