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5 Rules for Driving Digital Event Success

Today's climate has placed immense pressure on our industry to adjust to and craft engaging digital experiences. As we move forward, it's important to think outside of the box and reflect on an approach that's both compelling and effective for our audiences. Click to read five focus areas that will help drive digital success in 2021 by InVision's Digital Experience Director Ray McCarthy Bergeron.

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What's Next in the Future of Audience Engagement?

Over the past several months, marketers in every industry had to rapidly transform face-to-face events into virtual ones. But now we’re through the initial shock and it’s time to start prepping for the “Next Normal.” Read on to see how we’re pursuing an entirely new, fluid approach to creating brand experiences.

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CEO Roundup blog

CEMA Summit: Agency CEO Roundtable Insights

Every year, CEMA Summit brings together marketing and event leaders for an inspiring, fun-filled few days to share best practices, network, and learn. This year, InVision’s CEO, Rod Mickels, moderated an inspiring and thought-provoking roundtable conversation with fellow agency leaders to discuss salient topics impacting the events space at this time. Here are a few highlights and observations from their conversations.

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5 Trends Blog

5 Trends to Create Meaningful Corporate Event Experiences

Individuals are attending half as many conferences as they were 10 years ago. Today, driving event attendance takes some skill: You have to target the right people and strike a balance between useful information, intimate connections, and a touch of fun. Integrating these five corporate event trends into your programs in 2020 will help you create meaningful experiences that drive attendance year after year

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